GTM Engineer

We are seeking a skilled GTM Engineer to develop and manage the systems that fuel our sales pipeline. In this role, you will automate lead sourcing, enrichment, scoring, and outreach processes while integrating various sales tools into a seamless, efficient engine. Collaboration with Sales, Outbound, and Marketing teams will be essential to ensure alignment and maximize pipeline effectiveness.

Key Responsibilities:
- Build automated lead sourcing and enrichment workflows using tools such as Clay, Apollo, and Lusha.
- Develop and maintain Ideal Customer Profile (ICP) scoring models, updating them based on win/loss data.
- Set up and manage LinkedIn and email outreach sequences, ensuring high deliverability rates.
- Create and maintain HubSpot workflows, integrations, and ensure data hygiene.
- Monitor buying signals and route qualified leads to appropriate teams.
- Design AI-assisted workflows for account research and personalized outreach campaigns.
- Analyze campaign and pipeline performance, identifying areas for improvement.
- Document workflows clearly to enable sales teams to operate independently.

Required Qualifications:
- 3 to 5 years of experience in Revenue Operations, growth engineering, marketing automation, or sales operations.
- Hands-on experience with Clay or similar lead enrichment platforms.
- Proficiency in HubSpot, including workflows, properties, and integrations.
- Working knowledge of Python or JavaScript, SQL, and REST APIs.
- Experience with automation tools such as n8n, Make, or Zapier.
- Practical use of Large Language Model (LLM) APIs for research or outreach purposes.
- Solid understanding of B2B outbound sales, email deliverability, and LinkedIn outreach strategies.
- Strong written and verbal communication skills in English.

Preferred Qualifications and Benefits:
- Certifications from HubSpot Academy (Operations Hub or Sales Hub) are advantageous.
- Certifications in Clay, Make, or Zapier are a plus.
- Experience working in IT services or software development environments.
- Familiarity with tools like Apollo, Lusha, Instantly, Smartlead, or HeyReach.
- Dashboard creation and analysis experience using Looker Studio, Metabase, or similar platforms.

About the Company:
PureLogics is a full-service technology company with a presence in the USA, UAE, and Lahore. Over the past 18+ years, we have grown from a small five-person team into a well-established technology hub. We are proud to be a CMMI Level 2 and ISO certified organization, as well as highly regarded AWS consulting partners. Our success is driven by a team of dedicated A-players who strive for excellence in delivering solutions to our elite clients. We provide opportunities for young, enthusiastic professionals eager to tackle challenges and grow under expert mentorship.

Benefits:
- Annual paid leaves and leave encashment
- Paid professional certifications
- Health and life insurance coverage
- Provident fund contributions
- Child education support program
- Employee referral bonus program
- Car and bike financing options
- Monthly achievement recognition
- Compensation for public holidays and weekends

Compensation:
The monthly salary range for this position is Rs. 200,000 to Rs. 250,000.

Work Location:
This role involves working on the road, requiring flexibility and mobility.