GTM Specialist

We are looking for a strategic and execution-focused GTM Specialist to help us identify high value markets, develop effective go to market strategies, generate qualified B2B leads, and build a repeatable client acquisition system.

Responsibilities

GTM Strategy: Develop and execute go to market strategies for our custom software development services.
Market Research: Identify profitable industries, target markets, ideal customer profiles (ICPs), and decision makers.
Lead Generation: Build targeted prospect lists and develop outbound acquisition strategies using LinkedIn, cold email, and other relevant channels.
Positioning & Messaging: Create compelling value propositions, service offerings, and messaging tailored to specific industries and business challenges.
AI-Powered Growth: Use AI tools for market research, prospect analysis, personalization, competitive intelligence, and workflow automation.
Outbound Campaigns: Design, launch, and optimize targeted outreach campaigns to generate qualified meetings and sales opportunities.
Sales Enablement: Develop outreach sequences, case studies, proposals, lead magnets, and other materials that support the sales process.
Growth Experiments: Test different markets, offers, messaging, and acquisition channels to identify what generates the best results.
Performance Tracking: Monitor campaign performance, lead quality, conversion rates, and pipeline growth using CRM and analytics tools.
Cross-Functional Collaboration: Work closely with company leadership and the sales team to turn market insights into actionable growth strategies.

Requirements

Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
2+ years of relevant experience in B2B growth, go-to-market strategy, demand generation, business development, or B2B marketing.
Understanding of B2B sales cycles, customer acquisition, market segmentation, and ideal customer profiles.
Experience with LinkedIn prospecting, cold email outreach, and lead generation tools.
Practical knowledge of AI tools such as ChatGPT, Claude, or Gemini for research, strategy, and execution.
Strong analytical, problem-solving, and strategic thinking skills.
Excellent written and verbal English communication skills.
Ability to work independently, take ownership, and turn ideas into measurable business outcomes.

Preferred Qualifications

Experience working with a software development company, IT services firm, SaaS business, or technology agency.
Familiarity with tools such as GoHighLevel (GHL), HubSpot, Apollo, Sales Navigator, Clay, and email outreach platforms.
Experience developing niche specific offers and positioning technical services for business decision makers.
Ability to use data and experimentation to improve lead quality and conversion rates.

What We Are Looking ForWe need someone who can think strategically and execute independently ,not someone who only creates marketing content or follows predefined instructions.The ideal candidate understands how to identify profitable opportunities, determine which businesses are most likely to need our services, develop compelling offers, and build a systematic approach to acquiring high-value clients.We value practical execution, critical thinking, AI proficiency, and measurable results over theoretical knowledge alone. Pay: Rs100,000.00 - Rs150,000.00 per month Work Location: In person