We are seeking a GTM / Business Development Specialist to drive B2B lead generation and manage client acquisition efforts for our custom software development, AI, and IT solutions. This role primarily focuses on international markets, involving prospect research, outbound outreach, lead qualification, appointment setting, and maintaining a robust sales pipeline to support business growth.
Key Responsibilities
- Generate qualified B2B leads using LinkedIn, email campaigns, databases, and other relevant channels.
- Conduct thorough research on target companies, industries, and key decision-makers to identify potential opportunities.
- Build, manage, and maintain an organized sales and lead pipeline to ensure consistent progress.
- Perform cold outreach and follow up with potential clients to nurture relationships and advance sales conversations.
- Qualify prospects effectively and schedule meetings with appropriate decision-makers to move deals forward.
- Identify new markets and business opportunities specifically for IT and AI services.
- Maintain accurate and up-to-date lead information and activity records within the CRM system.
- Track outreach efforts, lead conversion rates, and overall pipeline performance to optimize strategies.
- Collaborate closely with Sales and Technical teams to ensure smooth handover and alignment on qualified opportunities.
Required Qualifications
- Bachelor’s degree in Business, Marketing, IT, or a related field.
- 1 to 3 years of experience in B2B lead generation, business development, or roles such as Sales Development Representative (SDR) or Business Development Representative (BDR).
- Practical experience with LinkedIn prospecting, cold emailing, and CRM tools for managing leads and sales activities.
- Solid understanding of B2B sales processes, lead qualification criteria, and sales funnel management.
- Strong communication, research, negotiation, and follow-up skills to engage and convert prospects.
- Basic knowledge of software development, AI, and IT solutions to effectively communicate value propositions.
- Ability to work independently with a target-oriented mindset, managing and growing a lead pipeline proactively.
Preferred Qualifications and Benefits
- Experience working in a software house or IT services company is highly preferred.
- Prior experience targeting international clients will be considered an advantage, given the global focus of the role.
- Opportunity to work in person, fostering close collaboration with internal teams and contributing directly to company growth.
This position offers a dynamic environment for professionals eager to contribute to expanding a technology-driven business on an international scale. If you are motivated by targets and enjoy building relationships with global clients, this role provides a great platform to leverage your skills and grow your career.