Posted 6 days ago 6 views
We are seeking a skilled GTM Specialist to lead and execute the company’s comprehensive go-to-market strategy. This hands-on, individual contributor role involves building a robust sales pipeline, managing outbound campaigns, and directly engaging with decision-makers to book qualified meetings. The ideal candidate will have proven experience in a similar role, demonstrating success in real-world environments rather than just theoretical knowledge. This position is based onsite in Lahore and focuses on targeting US and Western markets.
Key Responsibilities
- Own the end-to-end go-to-market (GTM) strategy and its execution.
- Independently run cold outreach campaigns via email and LinkedIn.
- Build and manage outbound sales pipelines targeting decision-makers in the US and Western regions.
- Craft high-converting outreach copy for emails and LinkedIn messages.
- Set up and optimize email deliverability infrastructure, including domain management, sequence creation, and warming strategies.
- Book qualified meetings with founders and key decision-makers.
- Track, analyze, and report campaign performance metrics such as open rates, reply rates, conversions, and meetings booked.
- Continuously identify and test new customer acquisition channels to drive growth.
Required Qualifications
- Minimum of 3 years of experience in GTM, outbound sales, or business development within tech services, SaaS, or agency environments.
- Proven track record of selling to clients in the US, UK, or EU markets.
- Hands-on expertise in managing cold email campaigns, beyond just strategy development.
- Strong experience with LinkedIn outbound outreach, including the use of Sales Navigator and direct messaging sequences.
- Proficiency with sales and CRM tools such as Apollo, Clay, Instantly, Smartlead, Lemlist, HubSpot, or similar platforms.
- Demonstrable results with verifiable metrics related to revenue generation, pipeline growth, meetings booked, and campaign effectiveness.
- Excellent written English skills, capable of producing native-level outreach copy.
- Prior experience working with B2B tech services, including software development, AI/ML, or product development sectors.
About the Company
Our client is a US-based technology services firm specializing in AI-driven software solutions, full-stack web and mobile applications, and automation systems for global clients. The delivery team operates out of Pakistan, supporting a fast-growing company focused on expanding its footprint in US and Western markets.
This role offers an exciting opportunity to be a key driver in a dynamic, growth-oriented environment where your expertise in outbound sales and GTM strategies will directly impact business success.
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