Head of App Growth & User Acquisition

MYZESTY, an AI-powered creative platform based in Gulberg, Lahore, is seeking a senior Mobile Growth Leader to spearhead its marketing and sales growth initiatives. This full-time, on-site leadership role reports directly to the Executive Leadership and Founders. The ideal candidate will have proven experience managing mobile growth, leading teams, and driving measurable results in mobile user acquisition, retention, and monetization. This position requires a strategic thinker who can both manage and execute growth campaigns while building and scaling a high-performing growth organization.

Key Responsibilities

Mobile User Acquisition: Lead paid user acquisition efforts across platforms such as Google UAC/App Campaigns, Meta, TikTok, Apple Search Ads, and other relevant channels. Manage and optimize acquisition budgets to improve key metrics like CPI, CAC, CPA, ROAS, and LTV/CAC. Analyze campaign performance by channel, audience, creative, and geography to scale profitable acquisition while maintaining sustainable unit economics.

Mobile Analytics & Attribution: Own mobile growth measurement and attribution using tools like Firebase, AppsFlyer, Adjust, or equivalent MMPs. Analyze installs, in-app events, cohorts, retention, and revenue. Develop dashboards and reports for executive leadership and leverage data to identify growth opportunities and guide investment decisions.

ASO & Organic Growth: Drive App Store and Google Play growth by leading ASO strategy, including keyword optimization, store conversion, and creative testing. Enhance organic acquisition and app-store conversion rates while monitoring competitors and market trends.

Monetization & Revenue Growth: Focus on subscription and in-app revenue growth by optimizing paywalls, pricing, trials, IAP, conversion, and retention. Identify opportunities to increase LTV and revenue per user through structured monetization experiments.

Retention & Lifecycle: Develop and implement strategies to improve activation, engagement, and retention. Enhance D1/D7/D30 retention rates and reduce churn by collaborating with CRM and product teams on push, email, and in-app lifecycle campaigns. Create segmentation and reactivation strategies.

Experimentation: Foster a rigorous growth experimentation culture across acquisition, creative, ASO, conversion, retention, pricing, paywalls, and monetization. Ensure every major initiative follows a clear process: Hypothesis → Test → Measure → Learn → Scale.

Team Leadership: Manage and develop a current 4–5 person growth team by establishing responsibilities and KPIs. Provide coaching, mentoring, and performance management, while recruiting additional specialists to build the future Mobile Growth organization.

Sales & Partnerships: Identify and develop strategic partnerships and commercial growth opportunities, including influencer, affiliate, B2B, and distribution partnerships. Align marketing, acquisition, and revenue efforts to support the broader commercial growth strategy.

Required Qualifications

- Minimum 7 years of experience in growth, performance, digital, or mobile marketing.
- At least 3 years of people-management experience.
- Proven track record of leading mobile-app growth with hands-on paid user acquisition expertise.
- Strong knowledge of ASO and app-store growth strategies.
- Practical experience with Firebase, AppsFlyer, Adjust, or similar MMP tools.
- Deep understanding of CPI, CAC, LTV, ROAS, CPA, conversion, and retention metrics.
- Experience managing significant marketing and growth budgets.
- Demonstrated ability to deliver measurable growth results.
- Strong analytical and commercial mindset.
- Willingness to work full-time on-site in Lahore.

Preferred Qualifications

- Experience in mobile app or consumer technology sectors.
- Background in subscription or freemium business models.
- Familiarity with paywalls, in-app purchases, and pricing optimization.
- Exposure to AI products or AI-powered consumer applications.
- Experience with creative, UGC, or influencer-driven growth.
- B2B partnerships or sales experience.
- Proven ability to build a growth organization from the ground up.

Candidates with experience outside mobile-app growth, such as in e-commerce, SaaS, fintech, or real estate, are welcome only if they have demonstrated success specifically in mobile-app growth. This role is not suited for general digital marketers without mobile growth expertise.