Wurx is seeking a dynamic professional to lead and manage our affiliate creator communities for TikTok Shop brands. In this role, you will be responsible for setting the overall community strategy, building and leading a team to manage day-to-day operations, and collaborating closely with brand partners to drive increased content posting, higher gross merchandise value (GMV), and stronger creator loyalty across all communities.
Key Responsibilities
- Own the community strategy across all brand Discord servers, including server setup, onboarding processes, channel organization, role assignments, rule enforcement, support, and moderation.
- Design and implement contests and incentive programs such as tiered cash rewards, GMV leaderboards, volume sprints, prize pools, daily prompts, LIVE challenges, and breakout prizes to engage creators at all levels.
- Develop additional reward systems beyond contests, including performance-based samples with transparent criteria, commission perks, retainer and ambassador ladders, LIVE bonuses, and exclusive creator groups.
- Manage the event calendar, coordinating coaching calls, masterclasses, brand and founder sessions, and launch kickoffs, ensuring consistent promotion, recordings, slides, and recaps for every event.
- Establish and maintain community communication standards, including voice, announcement templates for launches, reminders, leaderboards, winners, and success stories, while managing the use of @everyone mentions responsibly.
- Safeguard creator trust by enforcing one entry path per contest, maintaining public leaderboards on a fixed schedule, posting winners with proof, ensuring timely payouts, and providing consistent data across all channels.
- Recruit, train, and oversee a team of community managers and moderators, setting clear expectations for response times, server health, and posting frequency.
- Collaborate with brand partners to align campaign calendars with TikTok Shop sale events, product launches, contest budgets, and sample distribution, and provide detailed performance reports.
- Monitor key performance indicators such as active creator counts, posting rates, contest participation, GMV per community, and support response times to drive continuous improvement.
- Keep abreast of competitor and peer community activities to integrate innovative ideas and best practices.
Required Qualifications
- Minimum of 1 year experience managing online communities, creator or affiliate programs, or influencer initiatives, preferably with exposure to TikTok Shop.
- Extensive hands-on experience with Discord, including bots, roles, onboarding, events, ticketing systems, and moderation.
- Proven success designing incentive programs that effectively influence creator behavior, supported by measurable results.
- Experience managing teams with a focus on maintaining quality and efficiency standards.
- Strong numerical literacy, capable of interpreting GMV, posting metrics, ROI, and managing contest budgets.
- Excellent writing skills, able to create engaging, clear, and professional communications without being overly promotional.
- Confidence in working directly with brand partners, including the ability to provide constructive feedback and negotiate when necessary.
Preferred Qualifications and Benefits
- Familiarity with creator tools such as Cruva, Euka, or Reacher.
- Experience managing TikTok Shop LIVE programs.
- The role is primarily on-site but open to remote candidates, with flexibility to work with top talent regardless of location.
Success in this position will be measured by growth in active creators and monthly posting rates, GMV generated by community creators, contest ROI, creator trust demonstrated through timely payouts and responsive support, and overall brand partner satisfaction and contract renewals.