Head of Digital Strategy & Engagement

Ferozsons Laboratories Limited

Lahore , Pakistan

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Posted 2 days ago 4 views Report Job

We are looking for a dynamic and entrepreneurial leader to establish and lead our Digital Strategy & Engagement function. This role will be pivotal in shaping how our brands, scientific communications, and patient engagement are delivered across digital platforms. As the Group’s digital centre of excellence, you will develop governance frameworks, build capabilities, and set standards to ensure consistent, compliant, and measurable digital engagement throughout all business units.

Key Responsibilities
- Own the Group’s digital strategy, governance, and brand standards, including content policies, approval workflows, social media management, and visual identity guidelines.
- Build and lead a high-performing digital team, manage the content calendar and brand asset library, and enhance digital capabilities through ongoing coaching and training initiatives.
- Oversee content review and approval processes in collaboration with Medical Affairs, Legal, and Communications teams to ensure compliance and timely escalation of any safety concerns.
- Drive the adoption of AI tools for content creation, campaign optimization, and analytics, while continuously assessing new platforms and technologies to improve engagement with healthcare professionals and patients.
- Consolidate the agency roster and manage the digital media budget to ensure consistent and coordinated execution across all channels in both Urdu and English.
- Develop a unified performance dashboard and KPI framework across all digital platforms, translating data insights into clear, actionable recommendations for the business.

Required Qualifications
- Strong understanding of brand architecture and digital strategy within a multi-product or multi-brand organization.
- Proven experience in building and leading digital or marketing teams from inception or early stages.
- Experience working in regulated industries, with a clear understanding of compliance requirements affecting creative and digital work.
- Excellent stakeholder management skills, with the ability to collaborate effectively across senior leadership, business units, and external agencies.
- Proficiency in both Urdu and English, capable of briefing, reviewing, and approving content in both languages.
- Working knowledge of digital and analytics platforms such as Meta Business Suite, Google Analytics, and Power BI.

Preferred Qualifications and Benefits
- 6 to 8 years of progressive experience in digital marketing or brand management, including 3 to 4 years in a digital leadership role.
- Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related field. An MBA or Master’s degree in a relevant discipline is considered an advantage.
- Competitive market salary and benefits package.
- Supportive and value-driven organizational culture.
- Excellent working environment based at the Head Office.
- Full-time employment opportunity.

This role offers a unique chance to lead digital transformation and engagement strategies that impact multiple brands and stakeholders. If you are passionate about digital innovation and compliance in a regulated environment, this position provides an exciting platform to make a significant impact.