Head of E-Commerce & Digital Growth

We are seeking a commercially driven Head of E-Commerce & Digital Growth to lead and scale our online business based in Karachi. The ideal candidate will have 5 to 8+ years of hands-on experience in growing Pakistan-based direct-to-consumer (D2C) brands, particularly within the Beauty, Cosmetics, or Perfume/Fragrance sectors. This leadership role requires a strategic thinker with a proven ability to scale online revenue to PKR 7–8 million+ per month while managing all aspects of e-commerce operations and digital marketing.

Key Responsibilities

- Own the end-to-end e-commerce profit and loss (P&L), sales, revenue targets, and overall growth strategy.
- Drive sales through D2C websites and marketplaces, including platforms like Daraz.
- Lead performance marketing campaigns across Meta, Google, and TikTok, focusing strictly on return on ad spend (ROAS), customer acquisition cost (CAC), and profitability.
- Manage Shopify store operations, including UI/UX improvements, mobile conversion rate optimization (CRO), and product page enhancements.
- Increase average order value (AOV), develop product bundles, and implement customer acquisition and retention strategies.
- Oversee cash on delivery (COD) and order economics, logistics, customer support, and order management processes.
- Develop and execute CRM, remarketing, WhatsApp/SMS campaigns, and repeat purchase strategies.
- Conduct systematic creative testing to identify and scale winning advertising creatives.
- Identify and explore new digital channels, partnerships, influencer collaborations, and affiliate marketing opportunities.
- Lead and coordinate e-commerce and digital teams, working closely with sales, marketing, supply chain, and finance departments.
- Report on key performance metrics such as marketing efficiency ratio (MER), conversion rate (CVR), customer lifetime value (LTV), and contribution margin.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Business, E-Commerce, or a related field.
- 5 to 8+ years of relevant experience in e-commerce and digital growth roles.
- Proven track record of scaling actual online revenue, especially managing high-volume Shopify stores.
- Hands-on expertise with Shopify, including building stores from scratch, Meta Ads, Google Ads, Google Analytics 4 (GA4), WooCommerce, marketplaces, and CRM systems.
- Demonstrated ability to build e-commerce departments and store operations from the ground up, as well as manage cross-functional teams effectively.
- Strong analytical skills with the ability to demonstrate measurable results using actual numbers related to online revenue growth, CAC, ROAS/MER, conversion rates, and profitability.

This role offers an exciting opportunity to lead a dynamic e-commerce business with ambitious growth targets. Candidates must be results-oriented, data-driven, and capable of delivering measurable business outcomes through innovative digital strategies and operational excellence.