Head of E-Commerce

We are seeking an experienced and tech-savvy E-Commerce Manager to lead the online storefront for our eastern wear brand. This role involves streamlining customization workflows and driving digital growth by leveraging deep technical expertise in Shopify and strong systems-building capabilities for custom stitching and tailoring orders. The ideal candidate will have a keen eye for apparel quality and work closely with the Performance Marketing team to optimize conversion pathways, manage seasonal campaign launches, and track key metrics to enhance customer experience and sales performance.

Key Responsibilities

Shopify Management & Technical Operations
Oversee all technical operations including site maintenance, app integrations, and theme optimization on Shopify and Shopify Plus platforms. Ensure seamless site navigation, fast page load speeds, dynamic multi-currency display, and a smooth mobile checkout experience. Manage high-traffic launch setups, countdown timers, inventory allocation, and server stability during major seasonal drops and flash sales.

Customization Systems & Measurement Workflows
Build, refine, and maintain robust systems for custom stitching and made-to-order garments, including capturing custom measurements, lining options, sleeve styles, and alterable silhouettes. Implement clear digital input forms or apps on product pages to accurately capture customer customization requests. Standardize tracking workflows between e-commerce orders and production/tailoring teams to minimize errors, delays, and miscommunication. Monitor key customization metrics such as lead times, return and alteration rates, drop-off rates on custom product pages, and customer satisfaction scores.

Marketing Collaboration & Conversion Rate Optimization (CRO)
Work closely with Performance Marketing teams to ensure landing and product pages are optimized for paid ad traffic across platforms like Meta, Google, and TikTok. Implement A/B testing, user journey mapping, and CRO strategies to reduce cart abandonment and improve Return on Ad Spend (ROAS). Align product merchandising with marketing campaign calendars for key seasonal launches such as Eid, Wedding/Formal Season, and Lawn collections.

Product Quality, Catalog & Merchandising
Ensure high standards of clothing quality and listing accuracy by conducting quality checks on product samples, photography, fabric authenticity, and color representation to reduce returns. Oversee catalog creation including detailed fabric and work descriptions (e.g., Zardozi, Threadwork, Organza, Raw Silk), sizing charts, and care instructions. Track inventory levels across unstitched, ready-to-wear, and custom collections.

Analytics & Performance Tracking
Develop dashboards to monitor core e-commerce metrics such as Conversion Rate (CR), Average Order Value (AOV), Customer Lifetime Value (CLV), and Customization Completion Rates. Utilize GA4, Shopify Analytics, and heatmapping tools to analyze user behavior and deliver actionable insights to leadership for continuous improvement.

Required Qualifications

Experience: Minimum 5 years in E-Commerce Management within fashion or apparel sectors, with a strong preference for South Asian or Eastern wear experience.
Technical Expertise: Advanced proficiency in Shopify and Shopify Plus, including apps for customization/form building, inventory synchronization, and multi-currency support. Skilled in Google Analytics 4 (GA4).
Systems Mindset: Demonstrated ability to design and implement operational workflows for custom tailoring and made-to-measure orders.
Cross-Functional Collaboration: Proven experience working effectively with Performance Marketers, Media Buyers, and Production Teams.
Fabric & Product Knowledge: Strong understanding of South Asian attire, fabrics, sizing nuances, and garment construction quality.

This role offers the opportunity to lead a dynamic e-commerce operation at the intersection of technology and traditional craftsmanship, driving growth and innovation for a premium eastern wear brand.