Head of Growth, Brand & Product Marketing

We are an early-stage startup preparing to launch a mobile dating app designed to compete with leading platforms like Tinder, Bumble, and Hinge. Our culture is fast-paced and hands-on, driven by short decision cycles, evolving priorities, and limited resources. We seek a proactive individual who thrives in this environment, takes initiative, and remains calm and effective under tight deadlines or shifting plans. This role offers the opportunity to shape the product, build the brand, and lead the app’s market introduction. Initially, you will be responsible for delivering much of the work across marketing, content, partnerships, and automation, with potential to grow into a leadership position as the company expands.

Key Responsibilities

- Shape the product: Conduct research on user needs, competitors, and market opportunities. Define the product’s value proposition, contribute to roadmap priorities, and translate insights into clear feature proposals and briefs.

- Improve the user experience: Collaborate with product and development teams on onboarding, activation, engagement, retention, and monetization. Design and evaluate experiments to enhance the user journey.

- Build the brand: Develop brand positioning, messaging, tone of voice, visual direction, and storytelling. Ensure a consistent identity across the app and all marketing channels.

- Own go-to-market strategy: Plan and execute pre-launch, launch, and growth initiatives, including audience targeting, market selection, channel prioritization, and campaign management.

- Create marketing content: Plan, produce, edit, and publish content across websites, landing pages, social media, advertising assets, email campaigns, YouTube long-form videos, Shorts, and other short-form video formats.

- Build content pipelines: Leverage AI and automation tools to support research, scripting, visual production, video editing, repurposing, publishing, and performance analysis while maintaining creative quality.

- Develop influencer marketing: Identify creators, establish relationships, negotiate collaborations, develop campaign briefs, and measure outcomes.

- Establish partnerships: Identify and cultivate brand, community, event, and distribution partnerships that enhance awareness, trust, and user acquisition.

- Drive measurable growth: Conduct acquisition and lifecycle experiments across paid, organic, referral, and community channels, linking marketing activities to activation, retention, and commercial results.

- Automate operations: Build and maintain workflows using n8n or similar platforms to reduce repetitive tasks across marketing, content production, partnerships, and reporting.

- Support future team growth: Assist in identifying hiring needs, documenting workflows, and onboarding new team members or external specialists as the business scales.

Required Qualifications

- Proven hands-on experience launching and growing consumer mobile apps, with clear personal contributions to apps achieving six- to eight-figure download totals.

- Demonstrated impact through ownership of decisions, delivered work, and measurable results.

- Direct involvement in product development via user research, feature definition, prioritization, experimentation, and collaboration with designers and developers.

- Strong brand-building skills, including positioning, messaging, visual judgment, and consistent execution across product and marketing.

- Exceptional practical AI expertise spanning research, writing, design, image generation, video production, editing, and content workflows.

- Ability to independently produce marketing content across multiple formats such as social media, YouTube long-form videos, Shorts, websites, and advertising creatives.

- Hands-on experience with influencer marketing, creator collaborations, and partnership development.

- Proficiency with n8n or comparable automation platforms, including APIs, webhooks, integrations, and reliable workflow management.

- Solid understanding of mobile user acquisition, attribution, activation, retention, customer acquisition cost, and lifetime value.

- Strong judgment to prioritize channels and activities effectively, balancing quality, speed, and limited startup resources.

- Willingness to take ownership across multiple disciplines and personally execute required tasks in an early-stage environment.

- Resilience under pressure, excellent prioritization skills, and ability to maintain quality and sound judgment during demanding launch phases.

- Comfort working with uncertainty, shifting priorities, and limited resources, with the ability to communicate trade-offs, highlight constraints early, and propose practical solutions.

Preferred Qualifications and What We Offer

Experience with dating apps, social discovery platforms, or consumer products reliant on network effects is especially valuable. Candidates who have scaled mobile apps to millions of downloads, led products from pre-launch through growth, built local user communities, developed brands from inception, or established successful YouTube or creator-led acquisition channels will be highly regarded. Experience growing from an individual contributor to a team leader within a startup environment is a plus.

We offer a central role in shaping the product, brand, and market launch of a new mobile dating app. The position includes broad responsibility across creative work, product decisions, marketing, and growth, with the opportunity to build practical systems and workflows from the ground up. As the business grows, there is potential to build and lead a team.

Applicants are encouraged to submit a CV along with examples demonstrating their contributions to mobile app launches or growth, product decisions influenced by user insights, branding and marketing content created, AI-powered content workflows or automations developed, and influencer campaigns or partnerships executed. Public links and anonymized examples are welcome, respecting the confidentiality of previous employers and clients.