Head of Growth & Performance Marketing

Tariq Law PC, a U.S.-based consumer-protection law firm, is seeking a seasoned Head of Growth & Performance Marketing to lead and own the client acquisition strategy. This senior-level, full-time role based in Karachi offers a hybrid remote work environment. The ideal candidate will have extensive experience managing substantial advertising budgets and building high-converting acquisition funnels across platforms such as Google, Meta, SEO, landing pages, CRM automation, and emerging advertising channels. This position requires a strategic growth operator focused on measurable results rather than entry-level marketing tasks or social media management.

Key Responsibilities
- Develop and execute Google Ads strategy, overseeing daily campaign performance.
- Manage advertising efforts on Meta platforms including Facebook and Instagram.
- Lead search, retargeting, and paid acquisition campaigns with a focus on budget allocation across channels.
- Optimize landing pages and conversion rates through strategic testing of creatives and video ads.
- Implement lead attribution models and UTM tracking to ensure accurate performance measurement.
- Manage marketing funnels and automation using GoHighLevel/CRM tools.
- Utilize GA4, Google Tag Manager, and other conversion tracking technologies to monitor campaign effectiveness.
- Collaborate with the SEO team to align strategies and improve organic search performance.
- Provide marketing analytics and weekly performance reports to firm leadership.
- Oversee internal marketing and technology teams as well as external specialists.
- Continuously test and evaluate new acquisition channels to scale growth.

Success in this role is measured by a clear funnel: advertising spend leading to leads, qualified leads, consultations, viable cases, and ultimately revenue—not by social media metrics such as impressions or followers.

Required Qualifications
- Minimum of 5 years of hands-on performance and digital marketing experience.
- Proven track record managing Google Ads and Meta Ads campaigns with significant monthly budgets.
- Deep understanding of Google Search advertising, keyword strategy, and Meta lead-generation tactics.
- Experience designing and optimizing landing-page funnels for lead acquisition.
- Strong skills in marketing analytics, attribution, and conversion tracking.
- Proficiency with CRM systems and marketing automation platforms.
- Demonstrated ability to lead and manage marketing professionals and contractors.
- Excellent written and spoken English communication skills.
- A strong ownership mentality with accountability for driving measurable growth.

Experience marketing professional services such as U.S. legal, financial, or healthcare sectors is highly desirable.

Preferred Qualifications and Benefits
Candidates who have worked with high-value professional services and understand the nuances of marketing in regulated industries will be preferred. This role offers a competitive monthly salary range of Rs80,000 to Rs110,000 and the flexibility of hybrid remote work based in Karachi.

Application Requirements
Applicants must submit more than just a résumé. Include detailed examples of advertising campaigns you have personally managed, specifying:
- Platform used
- Approximate monthly advertising spend
- Industry served
- Cost per lead or acquisition
- Conversion outcomes
- Specific actions you took to improve campaign performance

Confidential client details may be anonymized. Finalists will be invited to present a brief strategy on how they would allocate an initial $5,000 monthly advertising budget to generate qualified U.S. consumer-law leads.

This role demands a strategic growth operator who can own the entire marketing funnel and deliver measurable client acquisition results. If you are passionate about driving performance marketing at a senior level within a respected U.S. law firm, we encourage you to apply.