Head of Marketing

We are an international professional services firm specializing in accounting, finance, fund administration, compliance, and business operations. With ambitions to become one of the most trusted and distinctive brands in our markets, we are expanding our global presence. We seek an experienced Head of Marketing to lead and elevate our established marketing function, enhancing the company’s positioning, recognition, and discovery worldwide. This senior leadership role involves shaping the overall marketing strategy, brand development, digital presence, content creation, and team performance to support business growth.

Key Responsibilities

Brand & Positioning:
Take ownership of the marketing and brand strategy, ensuring the firm’s positioning, messaging, and identity remain distinctive, consistent, and aligned with commercial goals. Lead the upcoming rebrand from strategy through execution and safeguard the brand as the business enters new markets. Monitor competitors and identify opportunities to differentiate the firm’s market position.

Marketing Leadership:
Lead and develop the existing marketing team by setting clear standards, responsibilities, and performance expectations. Address skills gaps through training or specialist support, improve quality control and accountability, and ensure the team operates effectively and independently while aligned with business priorities. Manage relationships with external agencies and specialist partners as needed.

Content, Thought Leadership & Market Presence:
Develop a content and thought leadership strategy that transforms internal expertise into high-quality insights, reports, case studies, campaigns, and market commentary. Initiate original projects such as research, surveys, benchmarking, industry reports, and events to differentiate the firm. Enhance executive and employee involvement in marketing efforts and oversee social media, email, PR, awards, and events. Continuously seek innovative marketing ideas that challenge conventional approaches.

Website, SEO & Digital Authority:
Own the strategy to increase the website’s authority, visibility, and performance. Create a long-term plan to compete organically with leading professional services firms, overseeing technical SEO, content strategy, digital PR, backlink development, and website optimization. Improve rankings for key services and markets, branded search, referral traffic, and inbound opportunities. Monitor competitor digital performance and market share.

AI & Marketing Technology:
Integrate AI and automation appropriately within the marketing function. Identify tools to enhance research, content development, analytics, SEO, campaign management, and productivity. Develop AI-assisted workflows while maintaining quality control and human judgment. Enhance visibility across AI-powered search platforms and stay ahead of marketing technology trends.

International Growth & Business Development:
Support expansion into existing and new international markets by developing marketing strategies for priority services, industries, and jurisdictions. Collaborate closely with Business Development to improve lead generation, account-based marketing, and prospect engagement. Ensure marketing activities align with commercial priorities and contribute to pipeline growth. Provide strong marketing materials and proof points to support the BD team.

Performance & KPIs:
Own and refine marketing KPIs to ensure activities deliver meaningful business outcomes. Key metrics include brand awareness, website authority, keyword rankings, digital PR, social media and thought leadership performance, email engagement, marketing-generated opportunities, campaign effectiveness, AI search visibility, and support for market and service growth.

Required Qualifications

- Extensive experience in senior marketing roles with proven leadership of marketing teams.
- Strong expertise in brand strategy, positioning, and messaging, including leading or contributing to rebrands.
- Deep understanding of SEO, digital authority, and website strategy.
- Experience in content creation, thought leadership, and integrated marketing campaigns.
- Familiarity with AI and emerging marketing technologies.
- Commercially astute with the ability to link marketing efforts to business growth.
- Experience managing external agencies and specialist partners.
- Confidence working directly with CEOs and senior leadership teams.
- International or multi-market experience, preferably within professional services, financial services, consulting, technology, or other sophisticated B2B sectors.

Preferred Qualifications and Benefits

We seek a strategic thinker with strong execution skills and leadership presence. The ideal candidate will be commercially minded, creative, curious, and confident in challenging established marketing approaches. A solid understanding of sophisticated B2B audiences, comfort with data and technology, and the ability to balance AI tools with human judgment are essential. Success in this role means delivering a clear, distinctive international market position, completing a successful rebrand, raising marketing standards across all channels, building a strong and accountable team, increasing website authority, and establishing recognizable thought leadership. Ultimately, the Head of Marketing will transform the marketing function into a genuine competitive advantage for the business.