Head of Marketing

We are an international professional services firm specializing in accounting, finance, fund administration, compliance, and business operations. With a growing global presence, our goal is to become one of the most trusted and distinctive brands in our markets. We are seeking an experienced Head of Marketing to lead our established marketing team, elevate departmental standards, and enhance the company’s global positioning, recognition, and discoverability.

Key Responsibilities

Brand & Positioning
Own and continuously refine the marketing and brand strategy to ensure the firm’s positioning, messaging, and identity remain distinctive, consistent, and aligned with commercial goals. Lead the upcoming rebrand from strategy through to execution, protecting and strengthening the brand as the business expands into new markets. Monitor competitors and identify opportunities to establish differentiated market positions.

Marketing Leadership
Lead and develop the existing marketing team by setting clear standards, responsibilities, objectives, and performance expectations. Identify skills gaps and implement targeted training, coaching, or specialist support. Enhance quality control, accountability, and consistency across the department. Ensure the team operates effectively and independently while staying aligned with business priorities. Manage relationships with external agencies and specialist partners as needed.

Content, Thought Leadership & Market Presence
Develop and implement a clear content and thought leadership strategy. Transform internal expertise into high-quality insights, reports, case studies, campaigns, and market commentary. Initiate original projects such as research, surveys, benchmarking, industry reports, and events to differentiate the firm. Encourage executive and employee participation in marketing initiatives. Oversee social media, email, PR, awards, and events, continually seeking innovative ideas that challenge conventional professional services marketing.

Website, SEO & Digital Authority
Own the strategy to increase website authority, visibility, and performance. Develop a long-term plan to compete organically with leading professional services firms. Oversee technical SEO, content strategy, digital PR, backlink development, and website optimization. Improve rankings for key services and markets, branded search, referral traffic, and inbound opportunities. Monitor competitor digital performance and market share.

AI & Marketing Technology
Integrate AI and automation across the marketing function where appropriate. Identify tools that enhance research, content creation, analytics, SEO, campaign management, and team productivity. Develop AI-assisted workflows while maintaining quality control and human judgment. Increase visibility on AI-powered search and discovery platforms. Stay ahead of developments in marketing technology and digital behavior.

International Growth & Business Development
Support expansion into existing and new international markets. Develop marketing strategies tailored to priority services, industries, and jurisdictions. Collaborate closely with Business Development to improve lead generation, account-based marketing, and prospect engagement. Ensure marketing activities align with commercial priorities and contribute to pipeline development. Create strong marketing materials, case studies, and proof points to support the Business Development team.

Performance & KPIs
Take ownership of marketing KPIs, challenge and improve them as needed, and ensure marketing activities translate into meaningful business outcomes. Key performance areas include brand awareness, website authority, commercial keyword rankings, digital PR, social media and thought leadership performance, email engagement, marketing-generated opportunities, campaign effectiveness, AI search visibility, and support for market and service growth.

Required Qualifications
Significant experience in senior marketing roles with a proven track record of leading and developing teams. Strong expertise in brand strategy, positioning, and messaging, including experience leading or contributing to a rebrand or repositioning. Deep understanding of SEO, digital authority, and website strategy. Demonstrated success in content, thought leadership, and integrated marketing campaigns. Good knowledge of AI and emerging marketing technologies. Strong commercial awareness with the ability to link marketing efforts to business growth. Experience managing external agencies and working directly with CEOs and senior leadership. International or multi-market experience, ideally within professional services, financial services, consulting, technology, or other sophisticated B2B environments.

Preferred Qualifications and Benefits
We seek a strategic thinker with strong execution and leadership skills who can raise standards and inspire the team. The ideal candidate is commercially minded, creative, curious, and confident in challenging established approaches. Comfort with data, technology, and knowing when human judgment outweighs volume in marketing is essential. Success in this role will be measured by establishing a clear and distinctive international market position, delivering a successful rebrand, raising marketing standards across all channels, building a strong and accountable team, increasing website authority, and enhancing thought leadership and industry initiatives. Ultimately, the Head of Marketing will transform the marketing function into a genuine competitive advantage for the business.