Head of Marketing

We are an international professional services firm specializing in accounting, finance, fund administration, compliance, and business operations. With a growing global presence, our ambition is to become one of the most trusted and distinctive brands in our markets. We are seeking an experienced Head of Marketing to lead and elevate our established marketing function, enhance the company’s global positioning, and drive recognition and discovery across international markets.

Key Responsibilities

Brand & Positioning
- Own and continuously refine the marketing and brand strategy.
- Ensure the firm’s positioning, messaging, and identity are distinctive, consistent, and aligned with commercial goals.
- Lead the rebranding process from strategy development through to execution.
- Protect and strengthen the brand as the business expands into new markets.
- Analyze competitors and identify opportunities for differentiated market positioning.

Marketing Leadership
- Lead, develop, and inspire the existing marketing team.
- Set clear standards, responsibilities, objectives, and performance expectations.
- Identify skills gaps and implement training, coaching, or specialist support.
- Enhance quality control, accountability, and consistency within the department.
- Enable the team to operate independently while aligned with business priorities.
- Manage relationships with external agencies and specialist partners as needed.

Content, Thought Leadership & Market Presence
- Develop and implement a content and thought leadership strategy.
- Transform internal expertise into high-quality insights, reports, case studies, campaigns, and market commentary.
- Create original initiatives such as research, surveys, benchmarking, industry reports, and events to differentiate the firm.
- Increase executive and employee engagement in marketing and thought leadership activities.
- Oversee social media, email marketing, PR, awards, events, and other key channels.
- Continuously seek innovative marketing ideas that challenge conventional approaches.

Website, SEO & Digital Authority
- Own the strategy to improve website authority, visibility, and performance.
- Develop a long-term plan to compete organically with leading professional services firms.
- Oversee technical SEO, content strategy, digital PR, backlink development, and website optimization.
- Boost rankings for strategically important services and markets.
- Enhance branded search, referral traffic, and inbound opportunities.
- Monitor competitor digital performance and market share.

AI & Marketing Technology
- Integrate AI and automation effectively across marketing functions.
- Identify tools to improve research, content creation, analytics, SEO, campaign management, and productivity.
- Develop AI-assisted workflows while ensuring quality control and human oversight.
- Increase visibility on AI-powered search and discovery platforms.
- Stay ahead of developments in marketing technology and digital behavior.

International Growth & Business Development
- Support expansion into existing and new international markets.
- Develop targeted marketing strategies for priority services, industries, and jurisdictions.
- Collaborate closely with Business Development to enhance lead generation, account-based marketing, and prospect engagement.
- Ensure marketing efforts align with commercial priorities and contribute to pipeline growth.
- Create compelling marketing materials, case studies, and proof points to support business development.

Performance & KPIs
- Own and refine marketing KPIs to ensure activities deliver meaningful business outcomes.
- Focus areas include brand awareness, website authority, keyword rankings, digital PR, social media, email engagement, marketing-generated opportunities, campaign effectiveness, AI search visibility, and support for market expansion.

Required Qualifications
- Extensive experience in senior marketing roles with leadership responsibilities.
- Proven ability to lead and develop marketing teams.
- Strong expertise in brand strategy, positioning, and messaging.
- Experience managing or significantly contributing to rebranding initiatives.
- Deep understanding of SEO, digital authority, and website strategy.
- Skilled in content development, thought leadership, and integrated marketing campaigns.
- Knowledge of AI and emerging marketing technologies.
- Commercially astute with the ability to link marketing efforts to business growth.
- Experience managing external agencies and specialist partners.
- Comfortable working directly with CEOs and senior leadership.
- International or multi-market experience, ideally within professional services, financial services, consulting, technology, or other sophisticated B2B sectors.

Preferred Qualifications and Benefits
- Strategic thinker with strong execution and leadership skills.
- Commercially minded, creative, curious, and confident in challenging established approaches.
- Ability to understand sophisticated B2B audiences, work with data and technology, and apply strong human judgment where necessary.
- Proven track record of raising standards and making marketing functions exceptional.

What Success Looks Like
- A clear and distinctive international market position.
- A successful rebrand aligned with the firm’s future direction.
- Significantly elevated marketing standards across all channels.
- A strong, accountable, and continuously developing marketing team.
- Increased website authority and visibility against competitors.
- Recognizable thought leadership and unique industry initiatives.
- Enhanced visibility across traditional and AI-powered search platforms.
- Greater support for inbound demand, business development, and international growth.
- A marketing function that serves as a genuine competitive advantage for the business.