Head of Marketing

We are looking for a dynamic and results-driven Head of Marketing to lead our brand strategy and marketing efforts in Karachi. The ideal candidate will have 4 to 7 years of experience, primarily within the FMCG sector, and a proven track record of managing successful marketing campaigns. This role requires close collaboration with sales, trade, retail, and e-commerce teams to ensure consistent brand messaging and effective execution of marketing initiatives. The Head of Marketing will play a key role in creative development, consumer engagement, and measuring brand performance to drive business growth in a competitive market.

Key Responsibilities:
- Develop and implement comprehensive brand strategies to enhance market positioning and drive growth.
- Manage and oversee marketing campaigns across ATL and BTL channels, ensuring alignment with brand objectives.
- Collaborate with cross-functional teams including sales, trade, retail, and e-commerce to maintain consistent brand communication.
- Analyze market trends and consumer insights to identify new opportunities for brand expansion.
- Lead creative ideation and support the development of marketing materials and advertising content.
- Monitor and measure brand performance using marketing analytics and consumer data.
- Support digital marketing efforts, including e-commerce campaigns and online advertising initiatives.
- Provide marketing and sales support tailored to trade, retail, and e-commerce channels.
- Manage multiple projects simultaneously, ensuring timely delivery in a fast-paced environment.
- Foster strong leadership and teamwork within the marketing department.

Required Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 4 to 7 years of experience in Brand Management or a similar marketing role, with a focus on FMCG.
- Proven experience working with a top FMCG company in Pakistan is mandatory.
- Strong expertise in brand strategy, brand development, and market positioning.
- Hands-on experience with ATL and BTL marketing activities.
- Proficiency in marketing analytics, consumer insights, and brand performance measurement.
- Demonstrated skills in campaign management, creative development, and digital advertising.
- Experience supporting e-commerce and online marketing campaigns.
- Understanding of marketing and sales support across trade, retail, and e-commerce sectors.
- Intermediate knowledge of design and creative development processes.
- Excellent communication, leadership, and team collaboration abilities.
- Ability to multitask, meet deadlines, and thrive in a fast-paced work environment.

This position offers an exciting opportunity to lead marketing initiatives within a competitive FMCG landscape and contribute significantly to brand growth and business success. If you meet the above criteria and are ready to take on a leadership role in marketing, we encourage you to apply.