Head of Marketing

We are seeking an experienced marketing leader to join our team as the Head of Marketing at our Head Office in Karachi. This role requires a dynamic individual who can build a strong brand presence, deeply understand customer behavior, and drive sustainable business growth. You will be responsible for leading the overall marketing strategy by integrating creativity, consumer insights, and commercial acumen to increase sales, boost customer frequency, and enhance long-term brand equity.

Key Responsibilities:
- Develop and execute brand strategy, positioning, and annual marketing plans that align directly with sales and profit & loss (P&L) targets.
- Oversee digital and performance marketing efforts, including app, web, and aggregator channels, with a strong focus on customer acquisition cost (CAC), conversion rates, and repeat orders.
- Plan and manage promotions, menu launches, and value platforms designed to increase traffic while maintaining healthy margins.
- Utilize consumer insights, data analytics, and customer relationship management (CRM) tools to understand customer ordering patterns and preferences.
- Manage relationships with agencies, media partners, and other stakeholders, ensuring alignment with Domino’s international brand standards.
- Lead and develop a high-performing marketing team that executes strategies efficiently and adapts quickly to learnings.

Required Qualifications:
- A minimum of 10 years of progressive marketing leadership experience.
- Proven background in Quick Service Restaurants (QSR), Fast-Moving Consumer Goods (FMCG), retail, e-commerce, or other consumer-focused businesses.
- Demonstrated expertise across brand management, digital/performance marketing, and CRM.
- A strong track record of driving customer acquisition and revenue growth.
- Commercially savvy with strong analytical skills and familiarity with artificial intelligence (AI) applications in marketing.
- Leadership style that balances creativity, speed, and effective execution.

This is an excellent opportunity for a strategic marketing professional who thrives in a fast-paced environment and is passionate about building brands that resonate with consumers while delivering measurable business results. If you have the experience and drive to lead a high-impact marketing function, we encourage you to apply.