Posted 6 days ago 13 views
We are looking for a strategic and data-driven leader to head the Bank’s customer acquisition, lifecycle marketing, and loyalty platform strategy. This role will be pivotal in driving sustainable customer growth, maximizing marketing ROI, managing the loyalty platform, and leading customer engagement initiatives throughout the entire customer lifecycle. The ideal candidate will have a strong background in performance marketing and loyalty management, with the ability to collaborate across multiple teams to optimize customer journeys and commercialize propositions effectively.
Key Responsibilities
- Define and lead the Bank-wide performance marketing and loyalty strategy, including the operating model, annual plan, and investment roadmap.
- Own the product roadmap for the Bank’s in-house loyalty platform.
- Drive profitable customer acquisition through paid, owned, referral, affiliate, partnership, and ecosystem channels.
- Design and govern the loyalty proposition, rewards architecture, merchant partnerships, and reward economics.
- Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives.
- Oversee segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization.
- Collaborate with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to commercialize propositions and enhance customer journeys.
- Manage budgets, forecasts, business cases, vendor commercials, and executive reporting.
- Ensure compliance with customer fairness, data privacy, Shariah principles, campaign governance, and risk controls.
- Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships.
Required Qualifications
- Minimum 15 years of relevant experience in performance marketing, digital growth, loyalty/rewards, CRM, customer lifecycle management, analytics, fintech, banking, telecommunications, or other high-volume consumer businesses.
- At least 7 years in senior leadership roles with accountability for strategy, budgets, teams, vendors, governance, and measurable commercial outcomes.
- Proven track record of scaling customer acquisition and retention, managing loyalty economics, and optimizing marketing ROI.
- Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Analytics, Digital Marketing, or a related discipline.
Preferred Qualifications and Additional Information
- An MBA or equivalent postgraduate qualification is strongly preferred.
- Strong skills in performance marketing and growth strategy, loyalty and customer value management, CRM and personalization, digital analytics, marketing technology, customer acquisition and retention, budget and partnership management, risk and governance oversight, customer analytics, and vendor management are essential.
Raqami Bank is committed to equal opportunity employment and encourages applications from all qualified individuals, including Persons with Disabilities (PWDs). We strive to foster an inclusive workplace where everyone has the opportunity to succeed.
Applications are accepted until October 26, 2026.
Job Details
Raqami Islamic Digital Bank
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