HOD Marketing

The Head of Marketing (HOD Marketing) will be responsible for leading and managing the marketing efforts across HUM Network’s channels. This role requires developing and executing comprehensive annual and quarterly marketing strategies that align with both audience preferences and business goals. The position involves overseeing marketing plans for dramas, shows, special transmissions, launches, and other channel initiatives, ensuring effective campaign positioning, messaging, and timely execution. The HOD Marketing will also drive the planning and management of major events such as festivals, award shows, premieres, and audience engagement activities to maintain a strong brand presence and high-quality execution. Collaboration with internal teams and external partners is essential to maximize brand exposure and ensure seamless delivery of marketing and sponsorship commitments.

Key Responsibilities:
- Develop and oversee marketing strategies and campaigns across HUM Network’s platforms, ensuring alignment with business objectives and target audiences.
- Lead marketing initiatives for dramas, shows, special transmissions, launches, and channel activities, managing campaign positioning, messaging, promotional platforms, and timelines.
- Plan and execute major events including festivals, award ceremonies, premieres, launches, and audience engagement programs to reinforce brand visibility and impact.
- Establish and manage strategic brand alliances and external partnerships to enhance network reach and brand exposure.
- Coordinate with the Sales team to fulfill sponsor commitments and commercial branding requirements, ensuring professional execution of client visibility deliverables.
- Provide strategic guidance to Creative, Digital, Events, Sales, and other internal teams regarding campaign themes, branding standards, timelines, and deliverables.
- Oversee marketing vendors and production partners, including vendor selection, quotation management, quality control, and timely delivery of marketing and event materials.
- Ensure consistent application of HUM Network’s brand identity across all campaigns, channels, events, partnerships, and audience communications.
- Conduct post-campaign and post-event evaluations to measure impact, visibility, cost efficiency, and achievement of objectives.

Required Qualifications:
- Bachelor’s degree in Business Administration with a major in Marketing or Marketing Communication.
- 7 to 8 years of relevant experience in strategic marketing, brand management, and campaign execution, preferably within the media or entertainment industry.

Key Competencies:
- Strong expertise in strategic marketing, brand positioning, and campaign planning.
- Deep understanding of media, entertainment, digital trends, audience engagement, and event management.
- Excellent commercial acumen, analytical skills, negotiation capabilities, and stakeholder management.
- Proven ability to lead cross-functional teams, manage multiple campaigns simultaneously, and coordinate with vendors and partners from strategy through execution.

Location:
This position is based in Karachi and requires in-person attendance.

Candidates applying for this role should be prepared to provide details regarding their current and expected salary, notice period, current employer, designation, educational qualifications including degree title and institution, and contact information during the application process.