HubSpot Implementation Specialist

We are seeking a HubSpot Marketing Specialist to lead and enhance our marketing operations with a primary focus on B2B lead generation, marketing automation, web analytics, and performance reporting. The successful candidate will have practical experience using HubSpot CRM and Marketing Hub, combined with a strong grasp of B2B marketing funnels, lead nurturing, and data-driven strategies to drive measurable results.

Key Responsibilities
- Implement, configure, and optimize HubSpot CRM and Marketing Hub, including workflows, email campaigns, lead scoring, and pipeline management.
- Develop and maintain integrations between HubSpot and other marketing and sales tools to ensure seamless data flow.
- Monitor and analyze website traffic, user behavior, conversion funnels, and overall marketing performance.
- Set up and manage lead capture forms, registration flows, and conversion paths within HubSpot to maximize lead acquisition.
- Configure and refine lead qualification workflows, including chat-to-lead automation where applicable.
- Oversee Meta Business Suite (Facebook/Instagram) ad campaigns and ensure relevant data is incorporated into HubSpot reporting.
- Create and maintain HubSpot dashboards and performance reports covering traffic, leads, conversions, engagement, and campaign results.
- Support B2B marketing campaigns, Account-Based Marketing (ABM) initiatives, and lead nurturing strategies through HubSpot automation.
- Track lead journeys to identify opportunities for improving conversion rates, lead quality, and marketing efficiency.
- Collaborate closely with sales and marketing teams to ensure effective lead handoff, tracking, and follow-up processes.

Required Qualifications
- Minimum of 2 years of hands-on experience with HubSpot CRM and Marketing Hub.
- Strong understanding of B2B marketing funnels, lead generation, lead qualification, and nurturing techniques.
- Proficiency with Google Analytics, Google Search Console, and Google Business Profile for web analytics and performance tracking.
- Familiarity with Meta Business Suite and Ads Manager for managing social media advertising.
- Experience using live chat tools, lead qualification systems, and online review platforms.
- Analytical mindset with demonstrated ability to create marketing reports, dashboards, and conduct performance analysis.
- Solid knowledge of marketing automation, workflows, and CRM integrations.
- Excellent written and verbal communication skills.
- High attention to detail and ability to manage multiple marketing activities and campaigns efficiently.

Preferred Qualifications and Benefits
- Experience working within B2B SaaS or technology companies.
- Hands-on experience with Account-Based Marketing (ABM) and account-based lead generation strategies.
- Familiarity with third-party integrations and various marketing technology platforms.
- Ability to identify and implement process improvements and marketing automation opportunities.

This is a full-time, in-person position offering the opportunity to work closely with dynamic sales and marketing teams in a collaborative environment. If you are passionate about leveraging HubSpot to drive B2B marketing success and enjoy working in a fast-paced setting, we encourage you to apply.