Instagram Ads Specialist – US Market Full Time

We are seeking an experienced Instagram Ads Specialist to manage and scale paid advertising campaigns targeting college and university students across the United States. The ideal candidate will have a strong background in Meta Ads, performance marketing, creative testing, conversion tracking, audience targeting, and campaign optimization. This role focuses on driving profitable customer acquisition for SolutionInn’s textbooks, books, and student-focused products and services.

Key Responsibilities

- Plan, launch, optimize, and scale Instagram Ads campaigns specifically for the US student market.
- Manage various campaign types including sales, conversion, prospecting, and retargeting.
- Continuously optimize campaigns based on key performance indicators such as CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Monitor campaign ROI and profitability, making data-driven decisions to improve outcomes.
- Develop and test ad creatives across Instagram placements including Reels, Stories, and Feed.
- Experiment with different creatives, hooks, offers, audiences, and calls-to-action to identify high-performing combinations.
- Identify winning creatives and scale successful campaigns while maintaining control over CPA.
- Manage audience targeting strategies including retargeting, lookalike audiences, bidding, and budget allocation.
- Set up and troubleshoot Meta Pixel, Conversions API, and other conversion tracking tools.
- Analyze landing pages and checkout funnels to detect and resolve conversion bottlenecks.
- Collaborate with designers and video editors to produce ad creatives optimized for performance.
- Plan campaigns around US academic seasonality, such as back-to-school periods and semester starts.
- Monitor campaign performance regularly and provide actionable recommendations to drive growth and profitability.

Required Qualifications

- Minimum of 2+ years of hands-on experience managing Meta/Instagram Ads or paid social advertising campaigns.
- Proven track record of managing and scaling conversion-focused campaigns successfully.
- Experience handling significant advertising budgets within the US market.
- Strong analytical skills with the ability to troubleshoot and optimize campaigns effectively.
- Familiarity with targeting US audiences is highly preferred.
- Experience in eCommerce, EdTech, books, or student-focused industries is a plus.

Preferred Qualifications and Benefits

- Proficiency in Meta Ads Manager, Instagram Ads, Meta Pixel, Conversions API, and conversion tracking methodologies.
- Expertise in performance marketing, campaign scaling, creative testing, and optimization.
- Knowledge of advertising formats such as Reels, Stories, and Feed placements.
- Ability to analyze CPA, ROAS, CTR, CPC, CPM metrics and optimize accordingly.
- Experience with landing page and funnel optimization, as well as tools like GA4 and Google Tag Manager (GTM).
- Strong understanding of US consumer and student behavior patterns.

Other Benefits

- Opportunities for career growth within a dynamic marketing environment.
- Access to modern marketing and AI tools to enhance campaign performance.
- Performance-based recognition and rewards to acknowledge your contributions.

Working Hours

This position follows a Monday to Friday schedule, from 10 AM to 7 PM.

Equal Employment Opportunity

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability, or genetics. This policy applies to all aspects of employment including recruiting, hiring, placement, promotion, termination, compensation, and training.