Business Development Officer

Muthoot Fincorp Ltd. is seeking a motivated Business Development Executive to join their branch team. This role focuses on driving branch business growth through effective field marketing, lead generation, and customer acquisition. The ideal candidate will be responsible for increasing sales, converting leads into customers, and cross-selling various financial products, particularly gold loans and third-party offerings. Reporting directly to the Branch Manager, the candidate will work closely with a team of four reportees to achieve monthly sales targets and support branch operations, including interest collection and customer relationship management.

Key Responsibilities:
- Increase branch business through proactive field marketing activities.
- Generate and convert leads on a daily basis to new customer acquisitions.
- Conduct sales calls and follow-ups to maximize conversion rates.
- Generate new business for gold loans and third-party products.
- Achieve monthly sales targets consistently.
- Cross-sell and up-sell group and third-party products to existing gold loan customers.
- Ensure adherence to lending norms and maintain integrity in all customer transactions.
- Support branch efforts in interest collection and customer engagement.
- Conduct catchment area development activities to expand the customer base.
- Collaborate effectively with internal stakeholders including MFL staff, group company staff, and customers.

Required Qualifications:
- Minimum educational qualification of a Graduate or Post Graduate degree.
- Basic computer proficiency, especially in MS Office applications; knowledge of MS Excel is preferable.
- At least one year of field sales experience.
- Strong communication skills, fluent in both the local language and English.
- Demonstrated sales orientation with excellent interpersonal skills.
- Outgoing, confident, and result-driven with problem-solving abilities.
- Proactive, creative, and innovative mindset with perseverance and flexibility.
- High integrity, effective teamwork, and empathy towards customers and colleagues.

Preferred Qualifications and Benefits:
- Compensation will be aligned with market standards and internal company norms.
- Entitlements and assets will be provided as per company policy.
- The role is initially offered on a probationary basis.
- Candidates should be adaptable to a multi-tasking environment and capable of working under pressure.
- Effective communication at various organizational levels and the ability to work collaboratively as a team player are essential.
- No specific career progression path is outlined for this position, but the role offers valuable experience in branch business development within a reputed financial institution.

This position requires a candidate who can thrive in a dynamic and complex work environment, embodying the organizational values of Muthoot Fincorp Ltd. The Business Development Executive will play a critical role in expanding the branch’s customer base and contributing to the company’s overall growth objectives.