Jr. ASO (App Store Optimization) Expert

We are seeking a Junior ASO (App Store Optimization) Expert who is enthusiastic about enhancing mobile app visibility and increasing downloads on both the App Store and Google Play. In this role, you will focus on optimizing app listings, tracking performance metrics, and assisting the team in developing effective ASO strategies that promote organic growth.

Key Responsibilities:
- Conduct thorough keyword research and apply strategies to improve app store rankings.
- Optimize app titles, descriptions, screenshots, and other metadata for iOS and Android platforms.
- Analyze competitor apps and keep up-to-date with the latest trends in ASO.
- Monitor key performance indicators such as installs, rankings, and user reviews.
- Collaborate closely with design, development, and marketing teams to align efforts.
- Perform A/B testing on store creatives and metadata to maximize conversion rates.
- Generate regular performance reports and provide actionable recommendations for improvement.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, IT, or a related field.
- Between 6 months to 1 year of experience in ASO or mobile app marketing.
- Familiarity with ASO and analytics tools such as App Annie, Sensor Tower, Google Play Console, and Apple App Store Connect.
- Solid understanding of app ranking factors and optimization techniques.
- Strong analytical and research skills to interpret data and market trends.
- Basic knowledge of SEO and digital marketing principles.
- Excellent written communication skills to effectively convey ideas and reports.

This is a full-time, in-person position offering the opportunity to grow your expertise in a dynamic and fast-paced environment. If you are passionate about mobile apps and eager to contribute to organic growth through data-driven ASO strategies, we encourage you to apply.