Junior Content Writer

iQansoft is seeking a creative and detail-oriented Junior Content Writer to join its marketing team in Islamabad. This role is ideal for someone passionate about crafting clear, engaging, and audience-focused content across various digital platforms including websites, blogs, social media, email campaigns, and video scripts. The successful candidate will have strong English writing skills, a flair for storytelling, and a good understanding of SEO and digital marketing. They should be comfortable adapting to different brand voices, working independently, and using AI-powered tools responsibly to enhance content quality without compromising originality. This position offers an excellent opportunity to develop creative skills, collaborate with marketing professionals, and gain hands-on experience in modern content marketing across diverse industries.

Key Responsibilities

- Website Content & Copywriting: Create SEO-friendly, engaging content for websites, landing pages, and service pages that clearly communicate brand messaging and value propositions. Write compelling headlines, subheadings, and calls to action (CTAs). Review and optimize existing website content for clarity and performance.

- SEO Content & Blog Writing: Research and produce original, well-structured blog articles aligned with target audiences and search intent. Apply on-page SEO techniques such as keyword integration, meta titles, and internal linking. Collaborate with SEO specialists to support organic growth strategies.

- Social Media Content & Creative Copy: Develop engaging captions, post copy, and platform-specific messaging for LinkedIn, Instagram, Facebook, TikTok, and other channels. Adapt content to various audiences and brand personalities. Stay updated on trends and work with designers and video editors on creative campaigns.

- Advertising & Marketing Copy: Write persuasive copy for Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns. Create multiple ad variations for testing and translate customer pain points and product benefits into compelling promotional messages.

- Email Marketing Content: Craft newsletters, promotional emails, customer communications, and lead-nurturing sequences. Write effective subject lines, preview text, and CTAs tailored to different audience segments and campaign goals.

- Video Scripts & Storytelling: Develop scripts and storytelling concepts for reels, promotional videos, explainers, testimonials, and founder-led content. Collaborate with creative teams to transform scripts into engaging visual content.

- AI-Assisted Content Creation: Utilize AI tools like ChatGPT, Gemini, and Claude for brainstorming, research, outlining, and refining content. Develop effective prompts, fact-check, edit, and humanize AI-generated content while maintaining originality and brand consistency.

- Content Research, Collaboration & Quality Assurance: Conduct independent research on industries, competitors, and audiences. Work closely with SEO specialists, designers, and marketers to meet content objectives. Follow editorial guidelines, proofread for accuracy, and manage tasks efficiently to meet deadlines.

Required Qualifications

- Excellent English writing, grammar, editing, and proofreading skills.
- Strong creative writing, storytelling, and copywriting abilities.
- Ability to research topics and produce clear, original content.
- Adaptability in writing styles for different brands and platforms.
- Basic understanding of SEO, keyword research, and content optimization.
- Familiarity with digital marketing, social media, and conversion-focused writing.
- Experience with AI writing tools and responsible AI-assisted content creation.
- 6 months to 2 years of relevant content writing or copywriting experience.
- Experience creating website content, blogs, social media posts, or marketing copy.
- Ability to use AI tools such as ChatGPT, Gemini, or Claude to support content creation.

Preferred Qualifications and Benefits

- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related fields preferred. Talented fresh graduates with strong portfolios are encouraged to apply.
- Experience writing for international audiences, advertising campaigns, email marketing, or video scripts is a plus.
- Familiarity with SEO tools, Google Analytics, or email marketing platforms is advantageous.
- Remote work options within company-approved arrangements.
- Opportunities to work on diverse brands and marketing projects.
- Supportive team environment fostering collaboration with experienced marketing professionals.
- Continuous learning and development in content writing, SEO, digital marketing, and AI tools.
- Clear pathways for career growth and professional development.

Compensation for this role ranges from PKRs 55,000 to PKRs 65,000 per month. The application deadline is 30 November 2026.