Junior Data Analyst

Medialinks, a global mobile user acquisition agency working with top app advertisers across various international markets, is seeking a Performance Data Analyst based in Lahore (work from office). This role is suited for a detail-oriented professional with 1-2 years of experience who thrives on working with large datasets, building reports, resolving data discrepancies, and ensuring accurate campaign performance insights. The successful candidate will play a critical role in managing campaign reporting, reconciling publisher data, and supporting internal teams with precise analytics.

Key Responsibilities

- Extract campaign performance data from multiple tracking platforms and reporting systems.
- Prepare daily, weekly, and monthly Management Information System (MIS) reports.
- Reconcile data between advertisers, publishers, and internal campaign records.
- Investigate discrepancies related to installs, conversions, events, and payouts.
- Develop automated reports using Excel and Google Sheets.
- Create dashboards for management to monitor campaign performance.
- Monitor campaign pacing, budgets, and key performance indicators (KPIs).
- Generate detailed reports for account managers and clients.
- Collaborate closely with Operations, Finance, and Business Development teams.
- Ensure data accuracy before billing and processing publisher payments.
- Identify anomalies in reporting and suggest process improvements.
- Maintain data integrity across all campaign tracking systems.

Required Qualifications

- 1-2 years of experience in MIS, Data Operations, Reporting, or Performance Marketing Analytics.
- Proficiency in Microsoft Excel and strong knowledge of Google Sheets.
- Excellent analytical and problem-solving skills with high attention to detail.
- Ability to handle and analyze large datasets efficiently.
- Strong numerical aptitude and accuracy in data handling.
- Excellent English communication skills, both written and verbal.

Preferred Qualifications

- Experience with data visualization tools such as Power BI or Looker Studio is highly advantageous.
- Basic knowledge of SQL is a plus and will be considered an asset.

Ideal Background

Candidates with experience in the following industries are encouraged to apply: Performance Marketing, Affiliate Marketing, Digital Advertising, AdTech, Mobile App Marketing, Media Buying, Digital Agencies, E-commerce Analytics, Business Intelligence, and MIS.

This position offers an excellent opportunity to work in a dynamic, data-driven environment within a global agency. The role demands a proactive approach to data accuracy and reporting, making it ideal for professionals eager to develop their analytical skills and contribute to business growth through actionable insights.