We are seeking a motivated and detail-oriented Junior Google Ads Specialist to support the planning, launching, monitoring, and optimization of Google Ads campaigns. This role offers a great opportunity for individuals looking to enhance their skills in digital advertising and paid marketing within a dynamic work environment. The position is based onsite in Lahore with working hours from 6 PM to 3 AM, Monday through Friday.
Key Responsibilities
- Assist in setting up and managing Google Ads campaigns to ensure effective execution.
- Conduct basic keyword research and competitor analysis to identify opportunities for campaign improvement.
- Monitor campaign performance metrics including budgets, clicks, and conversions to track progress.
- Optimize ads, keywords, and bidding strategies to enhance campaign results and ROI.
- Prepare basic reports on campaign performance to support decision-making.
- Perform A/B testing on ad copies and landing pages to determine the most effective approaches.
- Ensure all campaigns comply with Google Ads policies and industry best practices.
- Stay informed about the latest Google Ads features and digital marketing trends to maintain competitive advantage.
Required Qualifications
- Basic knowledge of Google Ads and digital marketing principles.
- Familiarity with Google Ads Manager and Google Analytics is advantageous.
- Understanding of key metrics such as keywords, cost-per-click (CPC), click-through rate (CTR), conversions, and campaign budgets.
- Strong analytical skills combined with keen attention to detail.
Preferred Qualifications and Benefits
- Competitive market salary.
- Onsite position based in Lahore.
- Work schedule from Monday to Friday, 6 PM to 3 AM, providing a structured workweek.
This role is ideal for candidates eager to grow their expertise in digital advertising within a supportive team environment. If you are detail-oriented, analytical, and passionate about paid marketing, this position offers a valuable platform to develop your career.