Junior Meta Ads Executive

We are seeking a Junior Meta Ads Executive with a minimum of one year of practical experience managing advertising campaigns for an e-commerce brand. The ideal candidate will be responsible for the end-to-end execution of Meta advertising campaigns on Facebook and Instagram, focusing on driving online sales and meeting performance goals. This role involves monitoring campaign performance, optimizing strategies, and preparing detailed reports to ensure continuous improvement and maximum return on ad spend.

Key Responsibilities

- Set up, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms.
- Monitor key performance indicators such as ROAS, CPA, CTR, CPC, and conversion rates to evaluate campaign effectiveness.
- Manage campaign budgets efficiently and identify opportunities to enhance performance and increase return on ad spend.
- Assist in audience targeting strategies, including prospecting, retargeting, and customer acquisition campaigns.
- Collaborate with the creative team to develop and test various ad creatives, including videos and copy.
- Conduct A/B testing to refine campaigns and improve conversion rates.
- Prepare regular performance reports and provide actionable recommendations for optimization.
- Coordinate with technical teams to monitor tracking and conversion events, ensuring accurate data collection.

Required Qualifications

- At least 1 year of hands-on experience managing Meta Ads campaigns for an e-commerce brand.
- Proficiency in using Meta Ads Manager for campaign setup, management, and analysis.
- Strong understanding of campaign optimization techniques, audience targeting, and budget management.
- Knowledge of key e-commerce performance metrics such as ROAS, CPA, and conversion rates.
- Excellent English communication skills, both written and verbal.
- Strong analytical abilities, attention to detail, and organizational skills.

Preferred Qualifications and Benefits

- Familiarity with Meta Pixel, Conversions API, and Google Analytics 4 (GA4) is preferred.

- Fuel allowance to support daily commute.
- Comprehensive medical insurance coverage.
- Free in-house lunch facility to promote employee well-being.
- Access to panel gyms through a complimentary gym passport.
- Participation in company fund programs.
- Competitive market salary aligned with industry standards.
- A learning-focused and challenging work environment to foster professional growth.
- Supportive and inclusive work culture.
- Paid time off to maintain work-life balance.
- Group life insurance for employee security.
- Maternity leave and additional benefits to support employees’ personal needs.

This role offers an excellent opportunity for a motivated individual to grow their expertise in digital advertising within a dynamic e-commerce setting. If you are passionate about driving impactful campaigns and working in a collaborative environment, this position is an ideal fit.