Junior Meta Ads Executive

We are seeking a Junior Meta Ads Executive with a minimum of one year of practical experience managing advertising campaigns for an e-commerce brand. The ideal candidate will be responsible for executing, monitoring, optimizing, and reporting on campaigns across Facebook and Instagram. The primary focus will be on driving online sales and meeting performance targets through effective campaign management.

Key Responsibilities

- Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram platforms.
- Monitor campaign performance by tracking key metrics such as ROAS, CPA, CTR, CPC, and conversion rates.
- Manage campaign budgets efficiently and identify opportunities to improve overall performance and return on ad spend.
- Support audience targeting efforts including prospecting, retargeting, and customer acquisition campaigns.
- Collaborate with the creative team to develop, test, and refine ad creatives, videos, and copy.
- Conduct A/B testing to enhance campaign effectiveness and increase conversion rates.
- Prepare regular performance reports and provide actionable recommendations for optimization.
- Work closely with the technical team to monitor tracking and conversion events to ensure accurate data collection.

Required Qualifications

- At least 1 year of hands-on experience managing Meta Ads campaigns for an e-commerce brand.
- Proficient in using Meta Ads Manager for campaign setup and management.
- Solid understanding of campaign optimization techniques, audience targeting strategies, and budget management.
- Familiarity with key e-commerce performance metrics such as ROAS, CPA, and conversion rates.
- Strong English communication skills, both written and verbal, to effectively collaborate and report findings.
- Excellent analytical abilities, attention to detail, and strong organizational skills.

Preferred Qualifications and Benefits

- Knowledge of Meta Pixel, Conversions API, and Google Analytics 4 (GA4) is advantageous.

Benefits
- Competitive market salary package.
- Fuel allowance to support daily commuting.
- Comprehensive medical insurance coverage.
- Free in-house lunch facility.
- Access to a panel of gyms with a complimentary gym passport.
- Participatory fund to encourage employee engagement.
- Paid time off to support work-life balance.
- Group life insurance for added security.
- Maternity leave and additional employee welfare benefits.
- A learning-driven, challenging work environment with opportunities for growth.
- An amazing and inclusive work culture that fosters collaboration and innovation.

This role offers an excellent opportunity for a motivated individual to grow their expertise in digital advertising within a dynamic e-commerce setting. If you are passionate about driving results through Meta Ads and eager to contribute to a vibrant team, this position is an ideal fit.