Junior Meta Ads Executive

We are seeking a Junior Meta Ads Executive with a minimum of one year of practical experience managing advertising campaigns for an e-commerce brand. The ideal candidate will be responsible for executing, monitoring, optimizing, and reporting on campaigns across Facebook and Instagram. The primary goal is to drive online sales and meet defined performance targets through effective campaign management.

Key Responsibilities:
- Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
- Monitor campaign performance and key metrics such as ROAS, CPA, CTR, CPC, and conversion rates.
- Manage campaign budgets and identify opportunities to enhance performance and maximize return on ad spend.
- Assist with audience targeting strategies including prospecting, retargeting, and customer acquisition campaigns.
- Collaborate with the creative team to develop and test ad creatives, videos, and copy.
- Conduct A/B testing to improve campaign effectiveness and conversion rates.
- Prepare regular performance reports and provide actionable optimization recommendations.
- Coordinate with technical teams to monitor tracking and conversion events accurately.

Required Qualifications:
- At least one year of hands-on experience managing Meta Ads for an e-commerce brand.
- Proficiency in using Meta Ads Manager for campaign setup and management.
- Solid understanding of campaign optimization, audience targeting, and budget management.
- Knowledge of key e-commerce performance metrics including ROAS, CPA, and conversion rates.
- Strong English communication skills, both written and verbal.
- Excellent analytical abilities, attention to detail, and organizational skills.

Preferred Qualifications and Benefits:
- Familiarity with Meta Pixel, Conversions API, and Google Analytics 4 (GA4) is advantageous.

The role offers a competitive salary along with several benefits designed to support employee well-being and growth. These include fuel allowance, medical insurance, and free in-house lunch facilities. Employees also gain access to a gym passport for panel gyms at no cost, a participatory fund, and a dynamic, learning-focused work environment. The company promotes a positive work culture with paid time off, group life insurance, maternity leave, and other employee-centric perks.

This position is ideal for candidates looking to advance their career in digital advertising within a supportive and challenging setting.