Junior Meta Ads Executive

We are seeking a Junior Meta Ads Executive with a minimum of one year of practical experience managing advertising campaigns for an e-commerce brand. The ideal candidate will be responsible for executing, monitoring, optimizing, and reporting on campaigns across Facebook and Instagram. The primary focus will be on driving online sales and meeting performance targets through effective campaign management.

Key Responsibilities:
- Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram platforms.
- Monitor campaign performance using key metrics such as ROAS, CPA, CTR, CPC, and conversion rates.
- Manage campaign budgets and identify opportunities to enhance performance and maximize return on ad spend.
- Assist in audience targeting strategies, including prospecting, retargeting, and customer acquisition campaigns.
- Collaborate with the creative team to develop and test ad creatives, including videos and copy.
- Conduct A/B testing to improve campaign effectiveness and increase conversion rates.
- Prepare regular performance reports and provide actionable recommendations for optimization.
- Coordinate with technical teams to monitor tracking and conversion events accurately.

Required Qualifications:
- At least one year of hands-on experience managing Meta Ads campaigns for an e-commerce brand.
- Proficient in using Meta Ads Manager for campaign setup and management.
- Strong understanding of campaign optimization, audience targeting, and budget management.
- Familiarity with e-commerce performance metrics such as ROAS, CPA, and conversion rates.
- Excellent English communication skills, both written and verbal.
- Strong analytical abilities, attention to detail, and organizational skills.

Preferred Qualifications and Benefits:
- Knowledge of Meta Pixel, Conversions API, and Google Analytics 4 (GA4) is highly desirable.

Benefits include:
- Fuel allowance to support daily commuting needs.
- Comprehensive medical insurance coverage.
- Complimentary in-house lunch facility.
- Access to a panel of gyms at no cost through a gym passport program.
- Participation in a company fund.
- Competitive market salary.
- A challenging and growth-oriented work environment with opportunities for learning.
- Supportive and positive work culture.
- Paid time off to maintain work-life balance.
- Group life insurance for employee security.
- Maternity leave and additional employee welfare benefits.

This role offers an excellent opportunity to grow your expertise in digital advertising within a dynamic e-commerce setting while enjoying a supportive and rewarding workplace.