Junior Meta Ads Executive

We are seeking a Junior Meta Ads Executive with a minimum of one year of practical experience managing advertising campaigns for an e-commerce brand. The ideal candidate will be responsible for executing campaigns, monitoring their performance, optimizing results, and reporting across Facebook and Instagram platforms. The primary focus will be on driving online sales and meeting established performance targets.

Key Responsibilities:
- Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
- Monitor campaign performance using key metrics such as ROAS, CPA, CTR, CPC, and conversion rates.
- Manage campaign budgets effectively and identify opportunities to enhance performance and maximize return on ad spend.
- Assist with audience targeting strategies, including prospecting, retargeting, and customer acquisition campaigns.
- Collaborate with the creative team to develop and test ad creatives, videos, and copy.
- Conduct A/B testing to improve campaign performance and increase conversion rates.
- Prepare regular performance reports and provide actionable recommendations for optimization.
- Coordinate with technical teams to monitor tracking and conversion events accurately.

Required Qualifications:
- At least 1 year of hands-on experience managing Meta Ads campaigns for an e-commerce brand.
- Proficient in using Meta Ads Manager for campaign setup and management.
- Strong understanding of campaign optimization, audience targeting, and budget management.
- Knowledge of e-commerce performance metrics such as ROAS, CPA, and conversion rates.
- Excellent English communication skills, both written and verbal.
- Strong analytical abilities, attention to detail, and organizational skills.

Preferred Qualifications and Benefits:
- Familiarity with Meta Pixel, Conversions API, and Google Analytics 4 (GA4) is advantageous.

The company offers a comprehensive benefits package, including fuel allowance, medical insurance, and free in-house lunch facilities. Employees also enjoy access to a panel of gyms at no cost, a participatory fund, and a market-competitive salary. The work environment is designed to be both challenging and supportive, fostering continuous learning and professional growth. Additional perks include paid time off, group life insurance, maternity leave, and a positive, inclusive work culture.