Junior Performance Marketing Specialist

We are seeking a Junior Performance Marketing Specialist to join our dynamic team. The ideal candidate will have 1 to 2 years of practical experience managing and optimizing paid advertising campaigns, with a strong enthusiasm for performance marketing. This role offers an excellent opportunity to develop skills in campaign management, data analysis, and digital advertising within a collaborative environment.

Key Responsibilities:
- Plan, launch, and manage paid advertising campaigns across Meta and Google Ads platforms.
- Monitor campaign performance regularly and implement optimizations to improve results.
- Analyze campaign data, key performance indicators (KPIs), and audience behavior to inform strategy.
- Prepare detailed performance reports and provide actionable insights.
- Conduct research on target audiences, competitors, and campaign effectiveness.
- Collaborate with the creative team to enhance ad content and overall campaign performance.
- Assist with the setup and management of tracking tools, including pixels and Google Analytics 4 (GA4).

Required Qualifications:
- 1 to 2 years of hands-on experience in performance marketing or paid advertising.
- Proficiency in using Meta Ads Manager for campaign management.
- Basic to intermediate knowledge of Google Ads and GA4.
- Comfortable working with campaign data and interpreting performance metrics.
- Strong analytical and problem-solving abilities.
- Excellent communication and organizational skills.
- A proactive attitude with a willingness to learn and grow within the performance marketing field.

Preferred Qualifications and Benefits:
We are looking for a candidate who is proactive, curious, and confident in taking ownership of campaigns while being open to guidance from senior team members. This position is based in-person and offers a monthly salary range of Rs50,000 to Rs60,000. Joining our team provides a valuable opportunity to expand your expertise in digital marketing and contribute to impactful campaigns in a supportive setting.