Lead – Marketing & Business Development

We are seeking a proactive and results-driven Marketing & Business Development Lead based in Lahore to spearhead growth initiatives within the solar industry, focusing on B2B commercial and industrial sectors. This role requires a hands-on professional capable of driving both digital and on-ground marketing efforts to generate qualified leads and build strong business relationships. The ideal candidate will be instrumental in expanding market presence, identifying new opportunities, and collaborating closely with internal teams to convert prospects into clients.

Key Responsibilities

- Plan and execute comprehensive digital marketing and lead-generation campaigns to attract and engage potential clients.
- Generate and qualify B2B leads through a combination of digital channels, direct outreach, and strategic networking.
- Develop and maintain relationships with industrialists, business owners, and key decision-makers to foster long-term partnerships.
- Conduct meetings, deliver presentations, and perform timely follow-ups to advance business discussions.
- Identify emerging markets, sectors, and partnership opportunities to support business expansion.
- Represent the company at exhibitions, seminars, and industry events to enhance brand visibility and network.
- Collaborate with sales, technical, and creative teams to ensure seamless conversion of leads into business opportunities.
- Monitor and analyze marketing performance metrics, lead quality, and the overall business pipeline to optimize strategies.

Required Qualifications

- Strong communication, networking, and negotiation skills essential for engaging with diverse stakeholders.
- Practical understanding of digital marketing tools and techniques, with the ability to implement campaigns effectively.
- Proven experience in B2B marketing and business development, preferably within commercial or industrial sectors.
- Ability to work independently and take initiative in a fast-paced environment.
- Comfortable with in-person work and field activities, including attending events and client meetings.

Preferred Qualifications and Benefits

- Experience in the solar industry or related energy sectors is highly desirable.
- Familiarity with CRM systems and marketing analytics tools will be an advantage.
- Competitive salary range of Rs1.00 to Rs2.00 million per annum.
- Opportunity to work on-site in Lahore, engaging directly with clients and industry professionals.

This position offers a unique chance to contribute to a growing company in the renewable energy space by leveraging both digital marketing expertise and strong interpersonal skills. If you are motivated to drive business growth and build meaningful industry connections, this role is an excellent fit.