Lead - Branding and Marketing Communications

The Lead - Digital, Social Media and Marketing Communications will spearhead branding and marketing communications for Hyderabad Airport, while supporting digital initiatives across airport businesses and subsidiaries. This role involves transforming airport services, milestones, and stories into engaging content to enhance visibility through campaigns, influencer collaborations, and digital PR. The incumbent will also manage crisis communications and work closely with airport teams, agencies, and the Group Digital Centre of Excellence to deliver consistent, measurable digital experiences across multiple platforms.

Key Responsibilities

- Lead the development and execution of Hyderabad Airport’s digital and social media strategies, supporting websites, social channels, and campaign initiatives for airport businesses and subsidiaries. Ensure channel plans are delivered on time with clear objectives and regular performance reviews, driving measurable improvements in reach, engagement, traffic, and audience quality.

- Plan, create, and publish accurate, timely content that assists passengers and highlights airport services and priorities. Maintain content quality and consistency across websites and social platforms by collaborating with platform owners and the Group Digital Centre of Excellence. Monitor content freshness, trends, discoverability, accessibility, and user engagement.

- Manage digital campaigns, influencer partnerships, creator content, and digital PR opportunities from briefing through evaluation. Deliver campaigns aligned with awareness, engagement, traffic, or business objectives within budget, ensuring partner suitability, brand safety, disclosure compliance, and quality coverage.

- Monitor online reputation by tracking conversations and identifying emerging issues. Coordinate timely responses with airport operations and Corporate Communications. Support digital crisis communications by providing accurate updates through approved channels and escalation protocols, measuring response timeliness, resolution quality, and sentiment trends.

- Oversee agency and partner management, including briefing and supervising digital, social, creative, media, PR, and production agencies. Ensure quality, timelines, and campaign delivery meet expectations. Evaluate proposals, outputs, and expenditures against approved plans and performance goals. Build effective relationships with creators, media, and airport partners.

- Collaborate with internal stakeholders across Hyderabad Airport, other airport businesses, subsidiaries, and the Group Digital Centre of Excellence to align priorities, standards, and reporting. Translate analytics, audience feedback, and campaign results into actionable improvements. Provide clear dashboards, post-campaign insights, and timely updates to stakeholders.

Required Qualifications

- Postgraduate degree or diploma in Mass Communication, Marketing, Digital Media, or a related discipline. An MBA is desirable.

- 10 to 12 years of experience in digital marketing, social media, and marketing communications, with hands-on responsibility for campaigns, content creation, analytics, agency management, influencer partnerships, digital PR, online reputation, and crisis communications.

- Experience in airports, airlines, travel, or other consumer-facing service industries is preferred.

Competencies

- Proficiency in Public Relations, Agency Management, Performance Monitoring and Analysis, Communication Strategy, Brand Advocacy, Content Creation, and Digital & Social Media Management.

- Strong networking, personal effectiveness, teamwork, interpersonal influence, stakeholder focus, entrepreneurship, capability building, social awareness, planning and decision-making, execution, strategic orientation, and problem-solving skills.

External Interactions

- Engagement with digital, social, creative, media, and PR agencies, influencers, creators, bloggers, digital publishers, airlines, concessionaires, airport community members, production partners, industry bodies, and event partners.

Internal Interactions

- Collaboration with GHIAL leadership, airport operations teams, Group Digital Centre of Excellence, commercial, passenger experience, IT and website teams, as well as stakeholders from other airports, businesses, and subsidiaries.

Other Details

- The role includes managing a team with one direct report.

- There are no specific financial responsibilities associated with this position.