We are seeking a proactive and results-oriented Lead Generation & Business Development Executive to drive business growth by identifying potential B2B clients, engaging with prospects, and converting qualified opportunities into sales. The ideal candidate will play a crucial role in expanding our client base by leveraging various prospecting tools and channels, understanding client needs, and supporting the sales process from lead generation to closure.

Key Responsibilities

- Research and identify potential B2B companies and key decision-makers based on defined Ideal Customer Profiles (ICPs).
- Build and maintain accurate databases of prospects and leads to ensure up-to-date information for outreach efforts.
- Utilize tools such as LinkedIn Sales Navigator, Apollo, Google, and other platforms for effective prospecting.
- Conduct outreach through LinkedIn, email, cold calling, and other outbound channels to engage potential clients.
- Understand the needs of prospects, qualify opportunities, and introduce relevant IT and software services.
- Lead sales discussions, present service offerings, and establish strong relationships with potential clients.
- Follow up consistently with qualified prospects and manage opportunities through the sales pipeline.
- Work closely with the sales team to convert qualified leads into closed deals and support the sales closure process.
- Coordinate client meetings, prepare proposals, and facilitate internal discussions related to business development.
- Maintain CRM records meticulously, tracking leads, follow-ups, meetings, and conversions.
- Prepare regular reports on activities and business development progress to inform management.

Required Qualifications

- Bachelor’s degree in Business, Marketing, IT, Management, or a related field.
- 1 to 2 years of experience in Lead Generation, Business Development, B2B Sales, or a similar role.
- Proven experience in prospecting, cold calling, lead qualification, and client communication.
- Familiarity with LinkedIn Sales Navigator, Apollo, Google, and CRM tools for managing sales activities.
- Solid understanding of B2B sales processes and business development strategies.
- Strong English communication skills, with the ability to negotiate and build lasting client relationships.
- A proactive and target-driven mindset, coupled with a willingness to learn and adapt.
- Basic knowledge of IT services and software development is an advantage.

Preferred Qualifications and Benefits

While not mandatory, candidates with a foundational understanding of IT services and software development will have an edge in effectively communicating with prospects and tailoring solutions to their needs. This role offers the opportunity to work in a dynamic, in-person environment where you can develop your sales and business development skills while contributing directly to company growth.

Work Location: This position requires in-person attendance.

Application Question: Please be prepared to provide your expected salary during the application process.

This role is ideal for motivated individuals looking to advance their career in B2B sales and business development within the IT and software services sector.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
18 - 65 Years
Minimum Education:
Bachelors
Career Level:
Manager
Maximum Experience:
2 Years
Apply Before:
Nov 07, 2026
Posting Date:
Nov 01, 2026

NextBridge

· 11-50 employees - Lahore

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