Lead Generation Expert

Fiesta Content Solutions is seeking a proactive and results-oriented Lead Generation Expert / Bidder to join our team in Gulghast, Multan. This full-time, on-site role requires a professional who excels at identifying potential clients, initiating meaningful conversations, and converting outreach efforts into tangible business opportunities. The ideal candidate understands that lead generation goes beyond sending generic messages; it involves researching the right prospects, understanding their needs, engaging decision-makers, and maintaining consistent follow-up to achieve measurable results. Working hours are from 9:00 AM to 9:00 PM, with compensation based on a basic package or target-driven earnings.

Key Responsibilities
- Identify and research potential B2B clients and decision-makers using LinkedIn, email, social media, and other relevant platforms.
- Build targeted prospect lists aligned with the company’s ideal customer profile.
- Conduct in-depth research to understand prospects’ businesses, services, and potential requirements.
- Craft personalized and professional cold emails, LinkedIn messages, proposals, and follow-ups.
- Develop and implement consistent outreach campaigns to maximize engagement.
- Systematically follow up with prospects to increase response and conversion rates.
- Qualify leads by assessing genuine business potential.
- Schedule qualified meetings and ensure smooth handovers to the appropriate internal teams.
- Maintain accurate records of prospects, communications, follow-ups, and lead statuses.
- Regularly update CRM or Excel databases to prevent loss of potential leads due to poor follow-up.
- Track outreach performance metrics and continuously refine campaigns based on results.
- Meet defined daily, weekly, and monthly lead-generation targets.

Required Qualifications
- 2 to 3 years of proven experience in B2B outreach, lead generation, bidding, or business development.
- Strong understanding of social media algorithms and digital outreach strategies.
- Proficiency in identifying and reaching potential customers and decision-makers.
- Excellent written English skills, especially for professional email and client communication.
- Strong online research capabilities and quick comprehension of prospects’ businesses.
- Ability to create personalized outreach messages rather than generic or spam content.
- Effective follow-up and relationship-building skills.
- Comfort working with performance metrics and analyzing results such as messages sent, response rates, qualified leads, and meetings booked.
- Strong communication, persuasion, and negotiation abilities.
- Professional handling of rejection and consistent outreach discipline.
- Self-motivated, target-oriented, and highly disciplined work ethic.

Preferred Qualifications and Benefits
Experience with tools such as LinkedIn, Apollo, Hunter, CRM platforms, email outreach software, lead research tools, and Microsoft Excel or Google Sheets will be advantageous.

We are not seeking candidates who send large volumes of generic messages. Instead, we want professionals who demonstrate a clear process: Research → Targeting → Personalized Outreach → Follow-up → Qualification → Meeting → Handover. Candidates should be able to quantify their past performance with actual numbers, including prospects contacted, response rates, qualified leads, and meetings booked.

What We Offer
- Basic package of PKR 25,000 or target-based compensation.
- Performance-based earning opportunities.
- Professional on-site working environment.
- Opportunity to work with international clients.
- Access to advanced lead-generation and outreach tools.
- Clear KPIs and performance tracking.
- Growth opportunities based on results.

Interested candidates are invited to apply by submitting their CV, a sample cold email or message previously used for outreach, a brief summary of past lead-generation results, and the number of meetings or leads generated in previous roles. Applicants should also be prepared to write a sample cold email offering digital skills as a service as part of the application process.

Work Location: Hybrid remote in Multan.