Lead Generation & Sales Executive

Spotlight GB Ltd is seeking a motivated and commercially minded Lead Generation & Sales Executive to join our remote team based in Pakistan. This full-time role operates Monday to Saturday, from 2:00 PM to 10:00 PM Pakistan Time. The position goes beyond cold calling and appointment setting; it involves managing the entire sales process—from identifying potential clients and generating new business opportunities to conducting sales meetings and following up consistently. The ideal candidate will take full ownership of leads, professionally guiding prospects from initial contact through to a clear outcome, demonstrating responsiveness and a results-driven approach.

Key Responsibilities

- Research and identify potential businesses that could benefit from Spotlight GB’s services.
- Build and maintain targeted prospect lists based on assigned industries, locations, and campaigns.
- Identify relevant business owners, directors, and decision-makers.
- Conduct proactive outbound cold calls and outreach via telephone, email, LinkedIn, and WhatsApp.
- Professionally introduce Spotlight GB and understand prospects’ businesses, challenges, and objectives.
- Ask discovery and qualification questions to identify genuine business opportunities and buying intent.
- Qualify prospects before advancing them through the sales pipeline.
- Book and personally conduct sales and discovery meetings, presenting relevant services, case studies, and solutions.
- Handle common questions and objections professionally, discussing approved services and next steps.
- Agree on clear next actions after every meeting and follow up consistently.
- Manage prospects through the sales pipeline until a clear outcome is achieved.
- Re-engage prospects who are not immediately ready to proceed.
- Escalate larger or complex opportunities to management when necessary.
- Provide management with relevant information for proposals, quotations, or customized strategies.
- Maintain an organized and up-to-date sales pipeline and accurately record all calls, meetings, notes, and outcomes within the CRM.
- Ensure no genuine opportunities are lost due to poor follow-up.
- Provide regular updates to management regarding activity, feedback, objections, and opportunities.
- Attend internal sales meetings, training sessions, and performance reviews.
- Continuously improve knowledge of Spotlight GB’s services and sales approach.
- Demonstrate flexibility by managing leads professionally even outside standard working hours when needed.

Required Qualifications

- Excellent spoken and written English.
- Strong communication and interpersonal skills.
- Confidence engaging with UK business owners and decision-makers.
- Previous experience in lead generation, cold calling, telesales, appointment setting, sales, or business development.
- Confidence conducting telephone and video sales meetings.
- Strong listening, questioning, and objection-handling skills.
- Ability to build rapport quickly and maintain strong follow-up discipline.
- Good organizational and time-management skills.
- Ability to work independently in a remote environment with a proactive, self-motivated approach.
- Professionalism in handling rejection.
- Familiarity with CRM systems or sales pipelines.
- Reliable internet connection and professional working environment.
- Willingness to learn and develop within the role.

Preferred Qualifications and Benefits

Experience in digital marketing, advertising, websites, SaaS, technology, or B2B services is advantageous but not essential. The role offers the opportunity to develop as a strong B2B sales professional, focusing on quality lead generation, effective pipeline management, and contributing significantly to Spotlight GB’s growth. Candidates who are confident on the phone, results-focused, organized, consistent, and serious about building a long-term career in sales and business development will thrive in this position.

This role is ideal for individuals seeking more than a basic calling or data-entry job and who are eager to take responsibility and work independently within a remote team environment.