Zapyan is a fast-growing, innovation-driven startup focused on transforming businesses across the UK, US, and global markets through data-driven automation, AI transformation, and custom software development. We are building a dedicated New Business Pipeline Team and seeking a proactive Lead Generation Acquisition Specialist to drive the foundation of our outbound growth efforts. This role centers on multi-channel cold outreach, LinkedIn campaign management, email deliverability, and weekly branding content. Ideal candidates are tech-savvy hunters who thrive on metrics, outbound performance, and experimenting with messaging frameworks. The position is full-time and permanent, based in Islamabad with remote or hybrid work options.
Key Responsibilities
- Manage LinkedIn outreach and automation by handling multiple profiles, ensuring activity within safety limits, and running automation tools such as LinkedIn Helper, Expandi, and Sales Navigator. Build and optimize outreach sequences including connection requests, follow-ups, and engagement while maintaining persona-aligned, conversion-focused profiles.
- Launch and manage cold email campaigns using platforms like Instantly, Smartlead, Apollo, and Lemlist. Oversee email deliverability by configuring SPF, DKIM, DMARC, warming up accounts, and utilizing spintax. Monitor inboxes, filter replies, and manage unsubscribe requests efficiently.
- Qualify inbound replies, address early objections, and synchronize lead data to CRM systems such as HubSpot and Airtable through Zapier or webhooks. Ensure smooth handover of sales-ready leads to the VP of Sales.
- Conduct weekly growth experiments focused on messaging, ideal customer profiles (ICPs), and channels. Execute scheduled social branding posts and track performance metrics including open rates, reply rates, and conversion rates.
Required Qualifications
- Minimum 1.5 years of experience in B2B outbound sales development, lead generation, or cold outreach targeting UK and US markets.
- Proficiency with LinkedIn automation tools such as Expandi and LinkedIn Helper.
- Solid understanding of cold email infrastructure and deliverability best practices.
- Experience working with CRM platforms and basic automation tools like HubSpot, Airtable, and Zapier.
- Strong copywriting skills with the ability to craft personalized, non-spam outreach messages.
- Domain knowledge in marketing automation, AI transformation, or custom software development.
- Data-driven mindset with experience in A/B testing, funnel metrics, and campaign optimization.
Preferred Qualifications and Benefits
- Bachelor’s degree preferred.
- Location flexibility with hybrid or remote work options based in Islamabad.
- Competitive salary complemented by performance-based campaign incentives.
- Clear career progression paths into Sales Operations, Campaign Management, or Senior Business Development roles.
- Annual professional development budget of $200 for certifications such as HubSpot, Salesforce, or AI credentials.
- Opportunity to work directly with international clients across UK and US markets using cutting-edge AI tools and automation stacks.
- Balanced work environment offering remote autonomy combined with collaborative hub days in Islamabad.
- Generous work-life balance including 25 days of paid leave (15 annual leave days plus 10 public holidays), company-provided laptop, and full access to premium software tools.
This role is ideal for a metrics-driven outreach specialist passionate about testing, automating outreach pipelines, and delivering measurable pipeline growth in global markets. If you are ready to take ownership of Zapyan’s growth engine, we encourage you to apply and join our dynamic team.
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