BackTech, a provider of bookkeeping, financial reporting, controller services, and fractional CFO support for US businesses, is seeking a motivated Lead Generation Specialist to join their team in Karachi, Pakistan. This full-time, on-site role operates during US business hours from 8:00 PM to 5:00 AM PKT, Monday through Friday. The ideal candidate will be responsible for building and managing the top of the sales pipeline by identifying qualified prospects, engaging with decision-makers, and creating valuable opportunities for the sales team. This position requires a results-driven individual with strong skills in B2B prospecting, lead research, and multi-channel outreach to consistently generate qualified meetings.
Key Responsibilities
- Build and maintain targeted prospect lists aligned with the Ideal Customer Profile (ICP).
- Research companies and identify key decision-makers such as Owners, CEOs, CFOs, Controllers, and Finance Managers.
- Utilize LinkedIn Sales Navigator, Apollo.io, and other prospecting tools to source and qualify leads.
- Execute outbound campaigns using email, LinkedIn, and cold calling strategies.
- Develop personalized outreach messages that drive engagement and secure meetings.
- Manage lead data, prospect records, and pipeline activities within CRM systems.
- Verify, enrich, and maintain accurate prospect databases.
- Identify potential referral partners and strategic partnerships to create new business opportunities.
- Collaborate with leadership to refine targeting strategies, messaging, and campaign effectiveness.
- Track and report key metrics including outreach activity, response rates, meetings booked, and pipeline growth.
- Continuously test new industries, segments, and outreach approaches to improve results.
Required Qualifications
- Minimum of 2 years of experience in Lead Generation, Sales Development, Business Development, or Outbound Sales targeting US businesses.
- Proven track record of generating qualified meetings and sales opportunities.
- Hands-on experience with Apollo.io and LinkedIn Sales Navigator.
- Strong understanding of B2B lead generation and cold outreach best practices.
- Excellent written and verbal communication skills in English.
- Experience researching companies and identifying key decision-makers.
- Strong organizational skills with keen attention to detail.
- Self-motivated and capable of working independently.
- Comfortable working during US business hours.
Preferred Qualifications
- Experience generating leads for accounting, bookkeeping, financial services, CPA firms, or professional service businesses.
- Familiarity with outreach platforms such as Instantly, Smartlead, or similar tools.
- Knowledge of AI tools like ChatGPT and Claude for prospect research and message personalization.
- Experience with workflow automation platforms such as Zapier, Make, Clay, or n8n.
- Previous experience working in a startup or founder-led environment.
Tools & Platforms
- Apollo.io
- LinkedIn Sales Navigator
- GoHighLevel (GHL)
- Instantly / Smartlead
- ChatGPT / Claude
- CRM & Lead Management Tools
Benefits
BackTech offers a competitive salary package along with several benefits including health insurance and life insurance that are Shariah compliant. Additional perks include fuel allowance, provident fund, 21 annual leaves, and leave reimbursement.
This role presents an excellent opportunity for a driven professional to contribute to a growing company while working within a dynamic and supportive environment.
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