Lead Generation Specialist

We are seeking a proactive and target-driven Lead Generation Specialist to join our Sales & Business Development team in Karachi. This full-time, onsite role involves identifying, researching, and generating qualified B2B leads for digital marketing, software, and web solutions. The ideal candidate will possess strong research, communication, and outreach skills, and be comfortable using various lead-generation tools and sales platforms. Working hours are Monday to Friday, 9:30 AM to 6:00 PM, with alternate Saturdays. The salary range is Rs. 35,000 to 40,000, plus performance-based commission.

Key Responsibilities
- Research and identify potential B2B clients based on target industries, locations, and company profiles.
- Build and maintain accurate databases of potential clients and key decision-makers.
- Generate qualified leads using LinkedIn, email, Google, online directories, social media, and other platforms.
- Identify decision-makers such as CEOs, founders, marketing managers, and business owners.
- Conduct thorough company and prospect research prior to outreach.
- Execute cold email campaigns, LinkedIn outreach, and other outbound lead-generation activities.
- Personalize outreach messages tailored to each prospect’s business needs.
- Consistently follow up with prospects to secure meetings and sales opportunities.
- Qualify leads based on business needs, budget, authority, and fit.
- Maintain and update lead information in CRM or lead management systems.
- Track outreach activities, responses, follow-ups, and conversion rates.
- Coordinate qualified leads with the Sales/Business Development team.
- Prepare daily, weekly, and monthly lead-generation reports.
- Monitor campaign performance and suggest improvements.
- Research competitors, industries, and new markets to identify opportunities.
- Ensure lead data accuracy and avoid duplication.

Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Commerce, or related field.
- 1 to 3 years of experience in lead generation, B2B sales, or business development.
- Strong understanding of B2B lead generation and prospecting techniques.
- Excellent written and verbal communication skills with good command of English.
- Proficient in internet research and data gathering.
- Experience with LinkedIn and email outreach.
- Ability to identify and target relevant decision-makers.
- Strong organizational and follow-up skills.
- Comfortable working with targets and performance metrics.
- Proficient in MS Excel/Google Sheets and CRM systems.

Preferred Qualifications and Additional Advantages
- Experience with LinkedIn Sales Navigator.
- Familiarity with lead-generation tools such as Apollo, ZoomInfo, Hunter, or similar platforms.
- Experience using email outreach and email verification tools.
- Knowledge of digital marketing, SEO, website development, or software services.
- Experience generating leads for IT, software, digital marketing, or B2B service companies.
- Familiarity with CRM platforms and sales automation tools.
- Previous experience working with international clients.

The ideal candidate is research-oriented, proactive, and persistent with follow-ups. They should excel in written and verbal communication, distinguish between qualified and unqualified leads, and be comfortable with cold outreach and handling rejection. Being target-driven and detail-oriented when maintaining prospect information is essential. The candidate should also be capable of adapting lead-generation strategies when necessary and understanding a prospect’s business before outreach.

Key Performance Indicators (KPIs) include the number of qualified leads generated, lead quality and relevance, prospects contacted, response and engagement rates, meetings generated, lead-to-meeting conversion rate, follow-up completion rate, accuracy of lead databases, achievement of monthly targets, and contribution to the overall sales pipeline.

This position is based in Karachi, preferably near Shahra-E-Faisal, and requires in-person attendance.