Lead Generation Specialist

We are seeking a proactive and results-oriented Lead Generation & Sales Development Specialist to join our team at Bit Development in Karachi. This full-time, onsite role operates from 1:00 PM to 10:00 PM. The ideal candidate will independently manage and build a robust sales pipeline by identifying prospects through platforms like Apollo and LinkedIn Sales Navigator. Responsibilities include qualifying and nurturing leads, setting qualified appointments, and developing effective strategies to generate consistent sales opportunities. A strong can-do attitude, ownership of the sales process, and the ability to work independently are essential for success in this role.

Key Responsibilities

- Develop and implement lead generation and sales strategies to maintain a steady pipeline of potential clients.
- Conduct thorough research on target markets, industries, companies, and decision-makers to identify suitable prospects.
- Extract and build high-quality B2B lead databases using Apollo, LinkedIn Sales Navigator, and other relevant tools.
- Design and manage a clear sales funnel strategy, covering prospect identification, outreach, lead qualification, nurturing, appointment setting, and handover to the sales team.
- Execute outbound sales efforts through cold calling, email campaigns, LinkedIn outreach, and other channels.
- Engage prospects via outbound calls to introduce services, understand their needs, and uncover business opportunities.
- Nurture leads through consistent follow-ups, calls, emails, and relationship-building activities.
- Qualify prospects by assessing their potential, business requirements, decision-making authority, and readiness to engage.
- Schedule qualified sales appointments and meetings with prospective clients.
- Analyze lead generation and sales results regularly to refine strategies based on performance and conversion rates.
- Identify new markets, industries, platforms, and channels to expand business opportunities.
- Develop tactics to improve lead-to-meeting and meeting-to-sales conversion ratios.
- Maintain accurate records of leads, calls, follow-ups, opportunities, and appointments within the CRM system.
- Track and report key sales development KPIs, including leads generated, calls made, qualified leads, appointments booked, and opportunities created.
- Collaborate closely with the sales and business development teams to ensure smooth handover and follow-up of qualified leads.
- Take full ownership of the sales development process with minimal supervision.
- Continuously explore innovative approaches, tools, and strategies to enhance the company’s sales pipeline and revenue growth.

Required Qualifications

- 2 to 4 years of relevant experience in B2B Lead Generation, Sales Development, Business Development, Telemarketing, or similar roles.
- Hands-on experience with Apollo, LinkedIn Sales Navigator, and other lead generation or prospecting tools.
- Proven track record in lead extraction, cold calling, lead qualification, nurturing, and appointment setting.
- Strong understanding of B2B sales funnels and outbound sales strategies.
- Ability to independently develop and execute effective sales and lead generation strategies.
- Excellent English communication and interpersonal skills.
- Confidence in engaging with international prospects and decision-makers.
- Strong persuasion, negotiation, follow-up, and relationship-building skills.
- Target-driven mindset with strong analytical and problem-solving abilities.
- Highly proactive, self-motivated, and capable of working independently.
- Demonstrates ownership, accountability, and a strong can-do attitude.
- Experience working with KPIs and delivering measurable results.

Success in This Role

The successful candidate will excel beyond lead extraction by effectively researching, building lead lists, developing outreach strategies, contacting prospects, qualifying and nurturing leads, setting appointments, building opportunities, improving conversion rates, and contributing significantly to sales growth. Ownership of a repeatable sales-generation strategy and the ability to create a strong, measurable sales pipeline are critical.

Compensation

The position offers a monthly salary ranging from Rs75,000 to Rs100,000.

Work Location

This is an in-person role based in Karachi.