Lead Generation Specialist

We are seeking a proactive and detail-oriented Lead Generation Specialist to join our team. The ideal candidate will be responsible for identifying potential business opportunities and engaging decision-makers through targeted outreach campaigns. This role requires a strong ability to leverage digital tools and AI technologies to qualify leads and create personalized communication sequences. You will play a crucial part in driving our sales pipeline by managing campaigns and ensuring timely follow-up with interested prospects.

Key Responsibilities

- Identify target businesses and decision-maker contacts using platforms such as Apollo and Sales Navigator, ensuring compliance with LinkedIn’s policies and avoiding any scraping activities.
- Utilize AI tools, specifically Claude, to qualify and score leads effectively, and develop personalized three-email outreach sequences tailored to each prospect.
- Manage and execute email campaigns through Smartlead, utilizing existing sending domains to maximize deliverability and engagement.
- Monitor and handle incoming replies from prospects, promptly passing qualified and interested leads back to the sales team for further action.

Required Qualifications

- Proven experience in lead generation or sales development roles, with a strong understanding of B2B outreach strategies.
- Familiarity with lead sourcing tools like Apollo and LinkedIn Sales Navigator, and a clear understanding of platform usage policies.
- Experience using AI-driven tools for lead qualification and email sequence creation.
- Proficiency in managing email outreach campaigns using platforms such as Smartlead or similar.
- Excellent communication skills, both written and verbal, with the ability to craft personalized and engaging messages.
- Strong organizational skills and attention to detail to manage multiple campaigns simultaneously.

Preferred Qualifications and Benefits

- Prior experience working with AI tools like Claude for sales or marketing purposes is highly desirable.
- Knowledge of email deliverability best practices and domain management.
- Ability to analyze campaign performance metrics and optimize outreach strategies accordingly.
- Opportunity to work in a dynamic environment with access to cutting-edge sales technology.
- Collaborative team culture focused on continuous improvement and innovation.

This position offers the chance to contribute directly to the growth of the company by driving high-quality lead generation efforts. If you are motivated by results and enjoy leveraging technology to enhance sales processes, this role is an excellent fit.