Lead Generation Specialist

We are seeking a highly motivated Lead Generation Specialist to join our team. This role focuses on identifying and qualifying potential clients through various channels such as LinkedIn, CRM databases, email campaigns, and outbound calls. The ideal candidate will be responsible for converting leads into sales opportunities, coordinating meetings with the sales team, and maintaining accurate records within the CRM. This position requires a proactive approach to outreach and collaboration with sales and marketing teams to continuously enhance lead generation strategies.

Key Responsibilities

- Research and identify potential clients using LinkedIn, CRM databases, email campaigns, and outbound calls.
- Qualify both inbound and outbound leads, converting them into viable sales opportunities.
- Conduct outreach through personalized emails, cold calls, and social selling techniques.
- Schedule and coordinate meetings or product demos with the sales team.
- Maintain precise tracking of all lead generation activities within the CRM system.
- Collaborate closely with sales and marketing teams to refine and improve lead generation strategies.

Technical Ownership

- Manage email infrastructure including domains, inboxes, and sending accounts.
- Set up and maintain SPF, DKIM, and DMARC records to ensure optimal email deliverability.
- Utilize email warm-up tools such as Mailreach, Lemwarm, and Instantly to improve inbox reputation.
- Safely scale and migrate email accounts and domains across different tools (e.g., Mailreach to Apollo).
- Build and optimize outbound outreach sequences combining email and LinkedIn touchpoints.
- Monitor and improve key deliverability metrics including open rates, reply rates, and bounce rates.

Required Qualifications

- Minimum of 4 years’ experience in B2B lead generation, sales development, or outbound sales roles.
- Proven track record in prospecting and pipeline generation within a sales environment.
- Strong understanding of email deliverability concepts and domain setup best practices.
- Hands-on experience with tools such as Apollo, ZoomInfo, LinkedIn Sales Navigator, and various CRMs.
- Familiarity with email warm-up tools and inbox rotation strategies to maintain deliverability.
- Ability to manage multiple priorities efficiently in a fast-paced, dynamic work environment.
- Excellent communication and organizational skills to coordinate effectively across teams.

Preferred Qualifications and Additional Skills

- Experience working in SaaS, technology, or digital services sectors.
- Knowledge of outreach platforms such as Smartlead, Instantly, and Outreach.
- Basic automation skills including familiarity with Python, Zapier, or API integrations.
- Understanding of Account-Based Marketing (ABM) and strategies for scaling outbound efforts.

This position requires working on-site to facilitate close collaboration with the sales and marketing teams. If you are a driven professional with a strong background in lead generation and technical email management, this role offers an excellent opportunity to contribute to a growing organization.