We are seeking a motivated Lead Generation Specialist / Sales Development Representative (SDR) to enhance our outbound business development efforts and generate qualified B2B opportunities across international markets. This role will primarily involve leveraging LinkedIn Sales Navigator, conducting prospect research, data mining, and executing targeted email campaigns. The successful candidate will identify relevant companies and decision-makers, build and maintain prospect lists, engage potential clients through LinkedIn and email outreach, and generate qualified conversations and meetings for the business development team. Experience in lead generation for service-based IT companies and a solid understanding of IT services and international B2B sales are highly desirable.
Key Responsibilities
- Utilize LinkedIn Sales Navigator to identify target companies, decision-makers, and relevant prospects across the US, Europe, Nordics, and other international markets.
- Conduct research on industry conferences, events, exhibitors, speakers, attendees, and participating companies to uncover potential business opportunities.
- Employ data mining and lead generation tools such as Apollo and similar platforms to find and verify prospect information.
- Build, maintain, and regularly update accurate prospect databases aligned with defined Ideal Customer Profiles (ICPs).
- Execute LinkedIn outreach campaigns with personalized connection requests and message sequences.
- Plan and manage email campaigns, including list preparation, personalization, follow-ups, and tracking responses.
- Identify opportunities for IT services, outsourcing, subcontracting, staff augmentation, CRM, cloud solutions, software development, and other technology services.
- Collaborate with the business development team and onsite contacts to recognize prospects attending relevant events and assist in arranging meetings.
- Qualify inbound responses and identify prospects with genuine business potential.
- Maintain detailed records of prospects, outreach activities, responses, and lead status within the CRM or designated tracking system.
- Consistently follow up with prospects via LinkedIn and email to nurture engagement.
- Monitor campaign performance metrics and implement improvements based on response rates and engagement levels.
- Share prospect feedback, market insights, and successful outreach strategies with the business development team.
Required Qualifications
- Bachelor’s degree in Business, Marketing, IT, or a related field.
- 1–2 years of experience in lead generation, SDR/BDR roles, or international B2B sales.
- Proven hands-on experience with LinkedIn Sales Navigator.
- Strong proficiency with data mining and lead generation platforms such as Apollo, ZoomInfo, Lusha, or similar tools.
- Practical experience executing B2B email campaigns, including follow-up sequences.
- Excellent research and data-mining skills with a keen eye for accuracy and detail.
- Strong written and verbal communication skills in English.
- Ability to identify appropriate decision-makers and understand basic company structures and buying roles.
Preferred Qualifications and Additional Information
- Experience generating leads for service-based IT companies or software agencies is strongly preferred.
- Good understanding of IT services including CRM, ERP, cloud computing, software development, AI, integrations, or managed services.
- Experience working with international markets, particularly the US and European regions, is advantageous.
- Familiarity with conference and event-based prospecting or partner/channel lead generation is a plus.
This role offers the opportunity to work closely with a dynamic business development team and contribute directly to expanding our international client base in the IT services sector. If you are proactive, detail-oriented, and skilled in leveraging digital tools for lead generation, this position will allow you to make a significant impact.
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