The Lead Generator plays a crucial role in identifying and developing new business opportunities for Braxtone’s Insurance Advisory Division across the GCC and other target markets. This position involves researching prospective clients, pinpointing key decision-makers, gathering accurate contact information, and initiating professional outreach to secure qualified meetings for the Advisory team. The role supports the expansion of advisory services such as insurance company establishment, restructuring, run-off management, operational improvement, market entry, and other insurance-related consulting projects.
Key Responsibilities
- Research and identify potential clients, including insurance companies, brokers, reinsurers, investors, and other relevant organizations.
- Identify key decision-makers such as CEOs, Managing Directors, COOs, CFOs, Heads of Strategy, and other senior executives.
- Build and maintain an accurate and up-to-date database of prospects, decision-makers, contact details, and potential business opportunities.
- Conduct lead generation through various channels including professional networking platforms, industry directories, databases, events, referrals, email campaigns, and direct outreach.
- Professionally introduce Braxtone’s Advisory capabilities to prospective clients in a targeted manner.
- Qualify leads by assessing business needs, opportunity potential, decision-making authority, and alignment with Braxtone’s services.
- Secure introductory meetings between qualified prospects and the Advisory team to facilitate business discussions.
- Maintain consistent follow-up with prospects to ensure an active and healthy pipeline of opportunities.
- Monitor developments within the insurance market to identify companies that may require advisory support such as restructuring, run-off management, market entry, or operational improvements.
- Collaborate closely with the Advisory Manager to align on priority markets, target accounts, campaigns, and business development initiatives.
- Keep accurate records of leads, communications, meetings secured, and the status of opportunities.
- Prepare regular reports on lead generation activities and pipeline progress to support strategic decision-making.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Insurance, Finance, or a related field.
- Proven experience in lead generation, business development, B2B sales support, market research, or a similar function.
- Familiarity with the insurance, financial services, professional services, or consulting sectors is highly preferred.
- Good understanding of the GCC business environment and insurance industry dynamics is an advantage.
- Proficient in using LinkedIn and other professional prospecting and research tools for effective lead generation.
This role reports directly to the Advisory Manager and offers an excellent opportunity for a motivated professional to contribute to the growth of Braxtone’s Insurance Advisory Division by leveraging strong research and communication skills to generate meaningful business opportunities.
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