Lead SEO, AEO & GEO | Organic Growth & Content

WealthNX AI is seeking a highly skilled Lead SEO, AEO & GEO Strategist with over 8 years of experience to drive organic growth and content strategy for its AI-powered personal finance platform. This full-time role requires a strategic leader who can own the end-to-end organic growth process—from technical SEO and content development to AI search visibility—helping establish WealthNX as a trusted financial information source. The ideal candidate will have a proven track record of significantly increasing qualified organic traffic and customer acquisition for competitive digital products, particularly within fintech, AI, or consumer technology sectors.

Key Responsibilities

- Develop and implement a comprehensive organic growth strategy focused on increasing qualified traffic, brand visibility, and customer acquisition across technical, on-page, off-page, and programmatic SEO channels.
- Conduct advanced keyword research, search intent analysis, SERP research, competitive gap analysis, and content clustering to build topical authority in personal finance, investing, budgeting, AI-driven finance, and wealth tracking.
- Collaborate closely with engineering and product teams to enhance site crawlability, indexability, architecture, internal linking, structured data, and Core Web Vitals.
- Design and execute strategies to improve discoverability on AI-powered platforms such as Google AI Overviews, ChatGPT search, Perplexity, and other emerging AI search experiences.
- Create authoritative, well-structured, and source-backed content that AI systems can accurately reference and cite, while continuously monitoring brand visibility and competitive presence across AI search channels.
- Lead the editorial strategy and content roadmap for blogs, landing pages, comparison articles, educational resources, and organic acquisition campaigns.
- Write and edit high-quality, SEO-focused content tailored to US audiences, ensuring accuracy, trustworthiness, and engagement without relying on generic AI-generated language.
- Transform core topics into platform-native social media content, including captions, YouTube scripts, and short-form video concepts.
- Own organic traffic growth and performance by building dashboards to track non-branded traffic, keyword visibility, engagement, sign-ups, and conversion rates.
- Optimize existing content and develop scalable content production and distribution systems without compromising quality.
- Present performance insights, experiments, and growth opportunities directly to leadership.

Required Qualifications

- Minimum of 8 years of hands-on experience in SEO, organic growth, and content strategy, with a proven record of driving significant organic traffic growth for consumer-facing websites, SaaS platforms, fintech, or other competitive digital products.
- Demonstrated accountability for organic growth success, not just supporting roles.
- Expertise in technical SEO, content SEO, topical authority, internal linking, backlink acquisition, and content optimization.
- Strong knowledge of AEO, GEO, Google AI search experiences, and emerging AI-driven discovery channels.
- Exceptional English writing, editing, research, and storytelling skills, particularly for US audiences, with the ability to produce insightful, differentiated content.
- Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
- Ability to collaborate effectively with developers, designers, content creators, and growth teams.
- Solid understanding of SEO’s impact on customer acquisition, sign-ups, and revenue.
- Experience in regulated, high-trust, or research-intensive content categories is highly desirable.

Preferred Qualifications and Additional Insights

- Proven experience scaling a website to over 100,000 monthly organic sessions with documented results.
- Ability to demonstrate significant year-over-year organic traffic growth and clearly articulate personal contributions.
- Experience building an organic content acquisition engine from scratch.
- Success competing for high-intent, competitive keywords.
- Background in fintech, consumer finance, investing, or B2C SaaS.
- Demonstrated success with experiments and measurable improvements in AI-powered search visibility.

Success Metrics

Within the first 90 days, the candidate is expected to deliver a comprehensive organic growth audit, a prioritized SEO and AI-search strategy, and a high-impact content roadmap with initial improvements underway. Over 6 to 12 months, success will be measured by sustained increases in relevant organic visibility, qualified non-branded traffic, content-driven sign-ups, and attributable organic acquisition.

Candidates should be prepared to share concrete examples of websites or products where they led organic growth, including traffic metrics before and after their involvement, timelines, specific contributions, and examples of successful content strategies and technical improvements. WealthNX AI values results-driven professionals who can build scalable organic growth engines that deliver meaningful business outcomes.