Lead SEO, AEO & GEO | Organic Growth & Content

WealthNX AI, a cutting-edge AI-powered personal finance platform integrating banking, investments, crypto, spending, and net worth tracking, is seeking a highly experienced Lead SEO, AEO & GEO Strategist. This full-time senior role requires a proven leader who can drive substantial organic growth by owning strategy through execution, building scalable content systems, and positioning WealthNX as a trusted authority in financial information across search engines and AI discovery platforms. This is not a traditional SEO or content writing role but a strategic leadership position focused on measurable business impact.

Key Responsibilities

Organic Growth Strategy & SEO: Develop and implement a comprehensive organic growth strategy aimed at increasing qualified traffic, brand visibility, and customer acquisition. Manage all aspects of SEO including technical, on-page, off-page, and programmatic opportunities. Conduct advanced keyword research, search intent and SERP analysis, competitive gap assessments, and content clustering. Establish topical authority in personal finance, investing, budgeting, AI-driven finance, and wealth tracking. Collaborate closely with engineering and product teams to optimize crawlability, indexability, site architecture, internal linking, structured data, and Core Web Vitals.

AEO & GEO: AI Search Visibility: Create and refine strategies to enhance WealthNX’s presence across AI-powered search platforms such as Google AI Overviews, ChatGPT search, Perplexity, and others. Produce authoritative, well-structured, source-backed content that AI systems can accurately interpret and cite. Monitor brand visibility, citations, referrals, and competitor positioning on these emerging platforms. Continuously adapt tactics to evolving AI search behaviors.

High-Performance Content Leadership: Lead the editorial strategy and content roadmap for blogs, landing pages, comparison articles, educational materials, and organic acquisition campaigns. Write and edit high-quality, SEO-focused content that resonates with US audiences and reflects deep subject-matter expertise. Transform core topics into platform-native social media posts, YouTube scripts, and short-form video ideas. Ensure all content is accurate, trustworthy, engaging, and free from generic AI-generated language.

Organic Traffic Growth & Performance: Own organic traffic growth, qualified acquisition, and business outcomes. Develop performance dashboards tracking non-branded traffic, keyword visibility, impressions, engagement, sign-ups, and conversions. Optimize existing content and identify new opportunities to improve rankings and engagement. Build scalable content production and distribution systems without compromising quality. Present insights and growth opportunities directly to leadership.

Required Qualifications

- Minimum 8 years of hands-on experience in SEO, organic growth, and content strategy.
- Proven track record of leading organic traffic growth for consumer-facing websites, SaaS platforms, fintech, or competitive digital products.
- Direct accountability for organic growth success, not just a supporting role.
- Expertise in technical SEO, content SEO, topical authority, internal linking, backlink acquisition, and content optimization.
- Strong knowledge of AEO, GEO, Google AI search experiences, and emerging AI discovery channels.
- Exceptional English writing, editing, research, and storytelling skills tailored to US audiences.
- Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
- Ability to collaborate effectively with developers, designers, content creators, and growth teams.
- Understanding of SEO’s impact on customer acquisition, sign-ups, and revenue.
- Experience in regulated, high-trust, or research-intensive content industries is highly valuable.

Preferred Qualifications and Benefits

- Demonstrated success scaling a website from low traffic to over 100,000 monthly organic sessions with documented results.
- Proven year-over-year organic traffic growth with clear attribution.
- Experience building an organic content acquisition engine from scratch.
- Success competing for high-intent keywords in competitive markets.
- Ability to convert SEO content into qualified customer acquisition rather than just traffic.
- Background in fintech, consumer finance, investing, or B2C SaaS.
- Demonstrated experiments and measurable improvements in AI-powered search visibility.

Success Metrics

Within the first 90 days, the successful candidate will deliver a detailed organic growth audit, a prioritized SEO and AI search strategy, and a high-impact content roadmap with initial improvements underway. Over 6 to 12 months, success will be measured by sustained growth in relevant organic visibility, qualified non-branded traffic, content-driven sign-ups, and attributable organic acquisition.

Candidates should be prepared to share concrete examples of their direct impact on organic growth, including websites or products led, traffic metrics before and after their involvement, timelines, specific contributions, and examples of successful content strategies and technical improvements. WealthNX AI values results-driven leadership ready to build the next generation of organic growth engines.