LinkedIn Marketing and Lead generation Expert

We are looking for a LinkedIn specialist with extensive expertise in the platform to spearhead high-quality B2B lead generation efforts for our sales team. This role is dedicated exclusively to LinkedIn, blending paid advertising with organic outreach to achieve measurable outcomes. The successful candidate will be responsible for managing targeted campaigns, optimizing for lead quality, and working closely with sales to ensure alignment with our ideal customer profile. The position offers remote work flexibility and the potential for compensation growth based on performance.

Key Responsibilities
- Plan, launch, and manage paid LinkedIn advertising campaigns, including Sponsored Content, Message Ads, and Lead Gen Forms, with a strong focus on generating B2B leads.
- Utilize LinkedIn’s firmographic and role-based targeting tools to identify and reach the most relevant audience segments.
- Develop and implement organic LinkedIn strategies to enhance brand presence and attract qualified leads.
- Continuously monitor campaign performance, prioritizing lead quality over volume, and provide weekly reports with clear metrics and actionable insights.
- Collaborate closely with the sales team to ensure that leads meet the ideal customer profile and support sales objectives.
- Efficiently manage advertising budgets to maximize return on investment.

Required Qualifications
- Proven track record specifically in running LinkedIn paid ad campaigns, beyond general social media management experience.
- Demonstrated success in generating B2B leads through LinkedIn advertising and outreach.
- Hands-on experience with LinkedIn Campaign Manager and its various tools.
- Strong ability to define and target niche professional audiences effectively.
- Excellent analytical skills to interpret campaign data and make informed optimization decisions.
- Superior written communication skills for creating compelling ad copy and messaging.
- Availability to commit approximately 10 hours per week with consistent responsiveness.

Preferred Qualifications and Benefits
- LinkedIn Marketing Labs certification is highly desirable.
- Experience working with CRM or marketing automation platforms such as HubSpot or Salesforce.
- Background in energy, engineering, or B2B services industries is an advantage.
- This is a fully remote position offering a monthly salary range of Rs60,000 to Rs85,000, with opportunities for performance-based growth.

This opportunity is ideal for a results-oriented LinkedIn expert eager to leverage their platform knowledge to generate targeted leads and make a direct impact on sales success.