LinkedIn Outreach Specialist

SiliconNexus, a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development, is seeking a proactive LinkedIn Outreach Executive. This role focuses on strengthening B2B lead generation by leveraging LinkedIn prospecting, outreach automation, and targeted list building. The ideal candidate will have 1–3 years of experience in LinkedIn sales prospecting, managing personalized outreach campaigns, and generating qualified leads to support the Business Development team.

Key Responsibilities

- LinkedIn Prospecting & Lead Generation: Identify and research potential B2B clients using LinkedIn and LinkedIn Sales Navigator. Build targeted prospect lists based on criteria such as industry, company size, location, job title, and seniority. Focus on key decision-makers including CEOs, Founders, CTOs, CIOs, and Product Managers. Maintain accurate and updated lead databases.

- LinkedIn Outreach & Automation: Plan and execute personalized LinkedIn outreach campaigns, including connection requests, introductory messages, and follow-up sequences. Manage automation tools to maintain targeted and personalized engagement while avoiding spam-like activity. Monitor campaign performance and adjust strategies based on acceptance, reply, and engagement rates.

- Lead Qualification: Engage with responding prospects to understand their business needs and identify opportunities. Qualify leads before passing them to the Business Development or Sales teams. Schedule meetings and discovery calls, ensuring timely follow-up with interested prospects.

- Lead List Building: Continuously build and maintain high-quality prospect lists by verifying company and decision-maker information. Segment leads by industry, geography, company size, and service requirements. Regularly clean and update lead databases to ensure accuracy.

- Reporting & Optimization: Track key campaign metrics such as connection acceptance rate, reply rate, positive reply rate, qualified leads, meetings booked, and conversion rate. Prepare weekly and monthly reports to identify underperforming campaigns and recommend improvements. Continuously test and optimize messaging and targeting strategies.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
- 1–3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development.
- Hands-on experience with LinkedIn Sales Navigator and LinkedIn automation tools.
- Strong skills in lead-list building and prospect research.
- Excellent written English and professional communication abilities.
- Solid understanding of B2B lead generation and international markets.
- Strong analytical and organizational skills with the ability to meet daily and monthly KPIs.

Preferred Qualifications and Benefits

- Experience generating leads for IT or software development companies.
- Familiarity with targeting international markets such as the USA, UK, Canada, Europe, and UAE.
- Experience with multichannel outreach combining cold email and LinkedIn.
- Basic knowledge of software services including Web Development, Mobile App Development, AI/ML, Embedded Systems, IoT, Blockchain, and Cloud Solutions.
- Experience with CRM platforms like HubSpot, Zoho CRM, or Salesforce, and proficiency in Google Sheets or Microsoft Excel.
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini for research and outreach personalization.
- Exposure to tools like Apollo.io, Lemlist, Expandi, Dripify, Waalaxy, HeyReach, Instantly, and Smartlead is advantageous.

What We Offer

- Competitive salary package with performance-based incentives.
- Fuel and medical benefits.
- Opportunities for professional growth and career advancement.
- Exposure to international clients and cutting-edge technology markets.
- Collaborative and innovative work environment.
- Close collaboration with Business Development and Sales teams.

Additional Information

- Working hours: 4:00 PM – 1:00 AM
- Employment type: Full-Time, On-site
- Location: New Liberty Tower, Model Town Link Road, Lahore

If you have proven expertise in LinkedIn outreach, lead generation, and automation, and are eager to contribute to a dynamic technology company, we encourage you to apply.