LinkedIn Outreach Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. Serving international clients, we are expanding our digital business development team to enhance B2B lead generation and LinkedIn outreach. We are seeking a proactive and results-oriented LinkedIn Outreach Executive with 1 to 3 years of experience in LinkedIn prospecting, lead generation, outreach automation, and list building. The role involves identifying prospects, building targeted lead lists, executing personalized LinkedIn campaigns, managing automated sequences, and generating qualified leads to support the Business Development team.

Key Responsibilities

- Conduct LinkedIn prospecting and lead generation by researching potential B2B clients using LinkedIn Sales Navigator.
- Build and maintain targeted prospect lists based on industry, company size, location, job title, seniority, and ideal customer profile (ICP).
- Identify key decision-makers such as CEOs, Founders, CTOs, CIOs, Product Managers, and other relevant stakeholders.
- Research companies and prospects to uncover relevant business opportunities and maintain accurate lead databases.
- Plan and execute LinkedIn outreach campaigns, including creating personalized connection requests, introductory messages, and follow-up sequences.
- Manage LinkedIn automation campaigns using appropriate tools while ensuring outreach remains targeted, personalized, and compliant with platform policies.
- Monitor campaign performance and adjust strategies based on response, acceptance, and engagement rates to optimize results.
- Engage with prospects responding to outreach, understand their business needs, qualify leads, schedule meetings, and maintain follow-ups.
- Build and regularly update high-quality lead lists by verifying company and decision-maker information and segmenting leads by relevant criteria.
- Track and report key performance indicators (KPIs) such as connection acceptance rate, reply rate, positive reply rate, qualified leads, meetings booked, and conversion rate.
- Prepare weekly and monthly outreach reports, identify underperforming campaigns, and recommend improvements to messaging and targeting.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
- 1 to 3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development.
- Hands-on experience with LinkedIn Sales Navigator and LinkedIn automation tools.
- Strong skills in lead-list building, prospect research, and B2B outreach.
- Excellent written English and professional communication abilities.
- Solid understanding of B2B lead generation and international markets.
- Strong analytical and organizational skills with the ability to meet daily and monthly KPIs.

Preferred Qualifications and Benefits

- Experience generating leads for IT or software development companies.
- Familiarity with targeting international markets such as the USA, UK, Canada, Europe, and UAE.
- Knowledge of cold email and LinkedIn multichannel outreach strategies.
- Basic understanding of software services including Web Development, Mobile App Development, AI/ML, Embedded Systems, IoT, Blockchain, and Cloud Solutions.
- Experience with CRM platforms like HubSpot, Zoho CRM, or Salesforce, and lead tracking.
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini for research and outreach personalization.
- Proficiency with tools including Apollo.io, Lemlist, Expandi, Dripify, Waalaxy, HeyReach, Instantly, Smartlead, Google Sheets, and Microsoft Excel.

What We Offer

- Competitive salary package with performance-based incentives.
- Fuel and medical benefits.
- Opportunities for professional growth and career advancement.
- Exposure to international clients and cutting-edge technology markets.
- Collaborative and innovative work environment.
- Close collaboration with Business Development and Sales teams.

Working Hours and Location

- Full-time, on-site position.
- Working hours: 4:00 PM to 1:00 AM.
- Location: New Liberty Tower, Model Town Link Road, Lahore.

If you have hands-on experience in LinkedIn outreach, lead generation, list building, and automation, we encourage you to apply and join our dynamic team.