Linkedin Specialist

Esketchers is a global AI-first software development and engineering partner specializing in custom software, AI integration, digital transformation, cloud, and blockchain solutions. Serving clients across MarTech, Healthcare, Fintech, Marketplace, and Retail sectors, Esketchers operates from offices in Dubai, the United States, and Pakistan. With over 200 projects delivered, the company empowers ambitious businesses to build and scale with AI at their core.

We are seeking a LinkedIn Specialist who brings a strategic and hands-on approach to managing and growing LinkedIn presence. This role goes beyond typical lead generation or social media coordination. The ideal candidate will have a proven track record of personally growing and monetizing LinkedIn accounts, applying that expertise to elevate Esketchers’ company page and executive profiles. You will be responsible for the entire LinkedIn lifecycle, including building executive personal brands, creating engaging content that attracts decision-makers, fostering meaningful conversations, converting engagement into booked meetings, and providing insightful performance reports. This position blends branding, content strategy, social selling, and relationship-driven business development on a single platform.

Key Responsibilities

- Executive & Company Profile Management: Continuously optimize LinkedIn profiles for company leadership and the Esketchers page, including positioning, headlines, About sections, featured content, and visual identity.

- Content Strategy & Posting: Develop, write, and publish content from executive profiles and the company page aimed at capturing the attention of target clients and decision-makers within core industries.

- Prospecting & Connection Building: Identify and connect with relevant potential clients, decision-makers, and industry stakeholders aligned with Esketchers’ target market segments.

- Engagement & Relationship Building: Engage authentically in comments, direct messages, and conversations to build genuine relationships that convert into business opportunities, avoiding templated outreach.

- Meeting Generation: Transition conversations from engagement to qualified discovery calls or consultations scheduled on the sales calendar.

- Performance Management: Track and report on LinkedIn metrics such as reach, engagement, connection quality, conversations initiated, meetings booked, and pipeline influenced. Use data-driven insights to refine strategies continuously.

- Cross-Functional Coordination: Collaborate closely with leadership and executives to source talking points, project successes, and case studies for credible content. Work with the marketing team to ensure messaging alignment.

Required Qualifications

- Demonstrable portfolio showcasing LinkedIn accounts you have grown, including personal and/or company pages, with concrete before-and-after metrics such as follower growth, engagement rates, inbound leads, or meetings generated.

- Deep, practical understanding of the LinkedIn algorithm, content formats, and social selling techniques beyond theoretical knowledge.

- Proven ability to generate tangible business outcomes from LinkedIn activities, including leads, booked meetings, pipeline growth, or closed revenue, rather than just vanity metrics.

- Strong written communication skills capable of crafting authentic executive voices, engaging prospects in meaningful conversations, and professionally representing a brand.

- Experience managing multiple LinkedIn profiles simultaneously (executive and company), ideally within B2B services, agencies, SaaS, or technology sectors.

- Comfortable with owning targets and reporting performance based on data rather than activity alone.

- Self-motivated and consultative, able to work directly with founders and executives on personal branding rather than simply executing a pre-set content calendar.

- 3 to 5 years of dedicated, hands-on experience in LinkedIn/B2B social selling and personal branding.

- Bachelor’s degree in Marketing, Sales, IT, or a related field.

Preferred Qualifications and Benefits

- Experience working in software houses, IT services, consulting, or B2B technology companies with an understanding of how technical or enterprise services are sold.

- Familiarity with LinkedIn Sales Navigator and CRM tools for pipeline tracking.

- Basic content design skills using tools like Canva or similar for creating visual posts.

What Success Looks Like

Success in this role will be demonstrated by measurable growth in engagement and quality connections across both executive and company LinkedIn profiles. There should be a steady and predictable flow of meaningful conversations that convert into booked discovery calls. Content will consistently reach and resonate with the target client profile, not just internal audiences or employees. Clear, regular reporting will link LinkedIn activities directly to pipeline impact, ensuring the role drives real business value.